2020 Hyundai Santa Fe SEL
Vehicle Details
SEL
Columbia, MO 65203
Is this 2020 Hyundai Santa Fe SEL a good deal?
OAV verdict: Overpriced
Why: Listed at $18,880, comparable market range $15,000–$16,956, based on 35 comparable listings. Days on lot: 14 days (market average 66 days).
Market price position
$18,880 · $1,924 above market high
- Regional range
- $15,000 – $16,956
- vs. market high
- + $1,924 (11% above)
- Comparable vehicles
- 35
Market Retail Price (MRP™)
$15,978This vehicle $18,880 · $2,902 (18%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$19,476This vehicle $18,880 · $596 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 12–41 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Mercedes-Benz Of Columbia
Columbia, MO
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Mercedes-Benz Of Columbia for current availability of this 2020 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2020 Hyundai Santa Fe
Listing updated: Jul 29, 2026Listed by a franchise dealer in Columbia, MO · On lot for 14 days · VIN verifiable at NHTSA
This used 2020 Hyundai Santa Fe SEL is listed at $18,880 by mercedes-benz of columbia in Columbia, MO 65203. It has 52,331 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 35 comparable listings matched to this vehicle for its price verdict, the estimated market range is $15,000 to $16,956.
This vehicle has been on the lot for 14 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Columbia, MO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2020 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Columbia, MO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS33AD9LH143231 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2020 Hyundai Santa Fe Market in MO
MO Market Listings
112
Average Price
$17,404
Price Range
$7,999–$28,995
Avg Days on Lot
66
Based on all 112 2018-2022 Hyundai Santa Fe listings in the MO market, the average asking price is $17,404. This listing at $18,880 is $1,476 above average (8% above market). Comparable prices in MO range from $7,999 to $28,995. Similar vehicles spend an average of 66 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in MO
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2020 Hyundai Santa Fe
SEL
Warrenton, MO
2022 Hyundai Santa Fe
SEL
Strafford, MO
2022 Hyundai Santa Fe
SEL
Smithville, MO
2020 Hyundai Santa Fe
SEL
Springfield, MO
2021 Hyundai Santa Fe
SEL
Saint Charles, MO
2022 Hyundai Santa Fe
SEL
Jefferson City, MO
2021 Hyundai Santa Fe
SEL
Joplin, MO
2022 Hyundai Santa Fe
SEL
Warrensburg, MO