Is the $23,900 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $23,900 is below the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in IA?

Based on 98 comparable listings in IA, the average asking price for a 2021-2025 Hyundai Santa Fe is $30,173, with prices ranging from $13,995 to $49,330.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in IA spend an average of 99 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in North Liberty, IA 52317. VIN: 5NMS2DAJ8PH638685. Mileage: 49,000 miles.

No Photo Available

Vehicle Details

VIN5NMS2DAJ8PH638685

TrimSEL

Exterior ColorSilver

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot32

2023 Hyundai Santa Fe

SEL

Unscored

$23,90049,000 mi

North Liberty, IA 52317

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Unscored

Why: Listed at $23,900, comparable market range $24,305–$25,995, based on 5 comparable listings. Days on lot: 32 days (market average 99 days).

Market price position

$23,900 · $405 below market low

$24,305comparable$25,995

Regional range: $24,305 – $25,995
vs. market low: — $405 (2% below)
Comparable vehicles: 5

Market Retail Price (MRP™)

$25,150

This vehicle $23,900 · $1,250 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$23,120

This vehicle $23,900 · $780 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–64 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$24,305 – $25,995

Cooley Auto Sales

North Liberty, IA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from cooley auto sales →

Request availability and out-the-door price

OAV will route your inquiry to Cooley Auto Sales for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 27, 2026

Listed by an independent dealer in North Liberty, IA · On lot for 32 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $23,900 by cooley auto sales in North Liberty, IA 52317. It has 49,000 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the North Liberty market, the estimated market range is $24,305 to $25,995.

This vehicle has been on the lot for 32 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader North Liberty, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in North Liberty, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ8PH638685 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in IA

Comparable Vehicles

Average Price

$30,173

Price Range

$13,995–$49,330

Avg Days on Lot

Based on 98 comparable 2021-2025 Hyundai Santa Fe listings in IA, the average asking price is $30,173. This listing at $23,900 is $6,273 below average (21% below market). Comparable prices in IA range from $13,995 to $49,330. Similar vehicles spend an average of 99 days on dealer lots in this market.