Is the $19,498 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $19,498 is within the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in CA?

Based on 558 comparable listings in CA, the average asking price for a 2021-2025 Hyundai Santa Fe is $31,068, with prices ranging from $14,195 to $52,049.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in CA spend an average of 107 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in Dublin, CA 94568. VIN: 5NMS2DAJ7PH538724. Mileage: 65,456 miles.

What is the fair market price range for this 2023 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $19,452 to $26,997, based on 15 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMS2DAJ7PH538724

TrimSEL

Exterior ColorGray

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot428

2023 Hyundai Santa Fe

SEL

Fair Price

$19,49865,456 mi

Dublin, CA 94568

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $19,498, comparable market range $19,452–$26,997, based on 15 comparable listings. Days on lot: 428 days (market average 107 days).

Market price position

$19,498 · within market range

$19,452comparable$26,997

Regional range: $19,452 – $26,997
vs. market: $46 above low · $7,499 below high
Comparable vehicles: 15

Market Retail Price (MRP™)

$23,225

This vehicle $19,498 · $3,727 (16%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$21,621

This vehicle $19,498 · $2,123 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–64 days.

Verify before inquiring

This listing has been on market about 6.7x longer than typical for similar vehicles (cohort sells in 17–64 days; this one is at 428). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$19,452 – $26,997

Bay Luxury Autos

Dublin, CA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from bay luxury autos →

Request availability and out-the-door price

OAV will route your inquiry to Bay Luxury Autos for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 25, 2026

Listed by an independent dealer in Dublin, CA · On lot for 428 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $19,498 by bay luxury autos in Dublin, CA 94568. It has 65,456 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 15 similar vehicles in the Dublin market, the estimated market range is $19,452 to $26,997.

This vehicle has been on the lot for 428 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Dublin, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Dublin, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ7PH538724 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in CA

Comparable Vehicles

558

Average Price

$31,068

Price Range

$14,195–$52,049

Avg Days on Lot

107

Based on 558 comparable 2021-2025 Hyundai Santa Fe listings in CA, the average asking price is $31,068. This listing at $19,498 is $11,570 below average (37% below market). Comparable prices in CA range from $14,195 to $52,049. Similar vehicles spend an average of 107 days on dealer lots in this market.