2023 Hyundai Santa Fe SEL
View this vehicle at brothers auto sales →Vehicle Details
SEL
Sioux Falls, SD 57104
Is this 2023 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $22,499, comparable market range $24,276–$28,925, based on 10 comparable listings. Listed 148 days.
Market price position
$22,499 · $1,777 below market low
- Comparable range
- $24,276 – $28,925
- vs. market low
- — $1,777 (7% below)
- Comparable vehicles
- 10
Market Retail Price (MRP™)
$26,601This vehicle $22,499 · $4,102 (15%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$22,222This vehicle $22,499 · $277 (1%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–66 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Brothers Auto Sales
Sioux Falls, SD
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Request availability and out-the-door price
OAV will route your inquiry to Brothers Auto Sales for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Hyundai Santa Fe
Listing updated: Aug 30, 2026Listed by an independent dealer in Sioux Falls, SD · On lot for 148 days · VIN verifiable at NHTSA
This used 2023 Hyundai Santa Fe SEL is listed at $22,499 by brothers auto sales in Sioux Falls, SD 57104. It has 60,391 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $24,276 to $28,925. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 148 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Sioux Falls, SD suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Sioux Falls, SD, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ6PH609539 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Hyundai Santa Fe Market in SD
SD Market Listings
30
Average Price
$28,333
Price Range
$22,471–$37,000
Avg Days on Lot
105
Based on all 30 2021-2025 Hyundai Santa Fe listings in the SD market, the average asking price is $28,333. This listing at $22,499 is $5,834 below the broader SD average (21% below the SD average). This is a wider, all-trim comparison across SD; OAV's price verdict above uses the closer comparable set. Comparable prices in SD range from $22,471 to $37,000. Similar vehicles spend an average of 105 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in SD
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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