2023 Hyundai Santa Fe SEL
Vehicle Details
SEL
Bowling Green, KY 42101
Is this 2023 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $17,900, comparable market range $18,209–$25,576, based on 16 comparable listings. Days on lot: 4 days (market average 40 days).
Market price position
$17,900 · $309 below market low
- Comparable range
- $18,209 – $25,576
- vs. market low
- — $309 (2% below)
- Comparable vehicles
- 16
Market Retail Price (MRP™)
$21,893This vehicle $17,900 · $3,993 (18%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$25,789This vehicle $17,900 · $7,889 (31%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 17–64 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Royal Motor Cars Llc
Bowling Green, KY
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Request availability and out-the-door price
OAV will route your inquiry to Royal Motor Cars Llc for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Hyundai Santa Fe
Listing updated: Jul 30, 2026Listed by an independent dealer in Bowling Green, KY · On lot for 4 days · VIN verifiable at NHTSA
This used 2023 Hyundai Santa Fe SEL is listed at $17,900 by royal motor cars llc in Bowling Green, KY 42101. It has 16,000 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 16 comparable listings matched to this vehicle for its price verdict, the estimated market range is $18,209 to $25,576.
This vehicle has been on the lot for 4 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Bowling Green, KY suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Bowling Green, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ4PH648811 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Hyundai Santa Fe Market in KY
KY Market Listings
153
Average Price
$26,846
Price Range
$10,877–$42,480
Avg Days on Lot
40
Based on all 153 2021-2025 Hyundai Santa Fe listings in the KY market, the average asking price is $26,846. This listing at $17,900 is $8,946 below average (33% below market). Comparable prices in KY range from $10,877 to $42,480. Similar vehicles spend an average of 40 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in KY
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2022 Hyundai Santa Fe
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2023 Hyundai Santa Fe
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Fort Thomas, KY
2023 Hyundai Santa Fe
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Morehead, KY
2023 Hyundai Santa Fe
SEL
Lexington, KY
2023 Hyundai Santa Fe
SEL
Owensboro, KY
2023 Hyundai Santa Fe
SEL
Russell Springs, KY
2023 Hyundai Santa Fe
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Lexington, KY