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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMS2DAJ2PH548836
TrimSEL
Exterior ColorGray
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot18

SEL

Fair Price
$21,91261,844 mi

Danville, KY 40422

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $21,912, comparable market range $17,611–$28,564, based on 56 comparable listings. Listed 18 days · fresher than most comparable local listings (typical ~15–75 days).

Market price position

$21,912 · within market range

Comparable range
$17,611 – $28,564
vs. market
$4,301 above low · $6,652 below high
Comparable vehicles
56

Market Retail Price (MRP™)

$23,088

This vehicle $21,912 · $1,176 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$22,204

This vehicle $21,912 · $292 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1865 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$17,611 – $28,564

Bob Allen Motor Mall

Danville, KY

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About This 2023 Hyundai Santa Fe

Listing updated: Aug 23, 2026

Listed by a franchise dealer in Danville, KY · On lot for 18 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $21,912 by bob allen motor mall in Danville, KY 40422. It has 61,844 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 56 comparable listings matched to this vehicle, the estimated market range is $17,611 to $28,564. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 18 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Danville, KY suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Danville, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ2PH548836 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in KY

KY Market Listings

168

Average Price

$27,170

Price Range

$13,900–$50,395

Avg Days on Lot

46

Based on all 168 2021-2025 Hyundai Santa Fe listings in the KY market, the average asking price is $27,170. This listing at $21,912 is $5,258 below the broader KY average (19% below the KY average). This is a wider, all-trim comparison across KY; OAV's price verdict above uses the closer comparable set. Comparable prices in KY range from $13,900 to $50,395. Similar vehicles spend an average of 46 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in KY

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)