2023 Hyundai Santa Fe SEL
View this vehicle at my car lot →Vehicle Details
SEL
Menasha, WI 54952
Is this 2023 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $18,995, comparable market range $22,704–$27,995, based on 30 comparable listings. Listed 2 days · fresher than most comparable local listings (typical ~15–45 days).
Market price position
$18,995 · $3,709 below market low
- Comparable range
- $22,704 – $27,995
- vs. market low
- — $3,709 (16% below)
- Comparable vehicles
- 30
Market Retail Price (MRP™)
$25,350This vehicle $18,995 · $6,355 (25%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$18,618This vehicle $18,995 · $377 (2%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-13) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–65 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
My Car Lot
Menasha, WI
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Hyundai Santa Fe
Listing updated: Sep 13, 2026Listed by an independent dealer in Menasha, WI · On lot for 2 days · VIN verifiable at NHTSA
This used 2023 Hyundai Santa Fe SEL is listed at $18,995 by my car lot in Menasha, WI 54952. It has 103,995 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the supported comparable range. Based on 30 comparable listings matched to this vehicle, the estimated market range is $22,704 to $27,995. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 2 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 13, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Menasha, WI suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Menasha, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ1PH510255 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Hyundai Santa Fe Market in WI
WI Market Listings
256
Average Price
$28,185
Price Range
$21,846–$37,144
Avg Days on Lot
48
Based on all 256 2021-2025 Hyundai Santa Fe listings in the WI market, the average asking price is $28,185. This listing at $18,995 is $9,190 below the broader WI average (33% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $21,846 to $37,144. Similar vehicles spend an average of 48 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
2021 Hyundai Santa Fe
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2021 Hyundai Santa Fe
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Madison, WI
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Madison, WI
2023 Hyundai Santa Fe
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Janesville, WI
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Eau Claire, WI
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