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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMS2DAJ0PH616535
TrimSEL
Exterior ColorGray
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot9

SEL

Fair Price
$24,89723,507 mi

North Plainfield, NJ 07060

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $24,897, comparable market range $12,457–$31,254, based on 276 comparable listings. Listed 9 days · fresher than most comparable local listings (typical ~15–60 days).

Market price position

$24,897 · within market range

Comparable range
$12,457 – $31,254
vs. market
$12,440 above low · $6,357 below high
Comparable vehicles
276

Market Retail Price (MRP™)

$21,856

This vehicle $24,897 · $3,041 (14%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$25,231

This vehicle $24,897 · $334 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-22) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1865 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$25,623 – $25,623
Regional Range$12,457 – $31,254

Genesis Of North Plainfield

North Plainfield, NJ

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Aug 22, 2026

Listed by a franchise dealer in North Plainfield, NJ · On lot for 9 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $24,897 by genesis of north plainfield in North Plainfield, NJ 07060. It has 23,507 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 276 comparable listings matched to this vehicle, the estimated market range is $12,457 to $31,254. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 9 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader North Plainfield, NJ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in North Plainfield, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ0PH616535 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in NJ

NJ Market Listings

283

Average Price

$26,869

Price Range

$10,498–$44,097

Avg Days on Lot

72

Based on all 283 2021-2025 Hyundai Santa Fe listings in the NJ market, the average asking price is $26,869. This listing at $24,897 is $1,972 below the broader NJ average (7% below the NJ average). This is a wider, all-trim comparison across NJ; OAV's price verdict above uses the closer comparable set. Comparable prices in NJ range from $10,498 to $44,097. Similar vehicles spend an average of 72 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in NJ

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)