Is the $23,499 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $23,499 is below the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in NC?

Based on 3,539 comparable listings in NC, the average asking price for a 2021-2025 Hyundai Santa Fe is $29,254, with prices ranging from $14,753 to $53,049.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in NC spend an average of 51 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in Durham, NC 27713. VIN: 5NMS24AJXPH624884. Mileage: 34,515 miles.

What is the fair market price range for this 2023 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $25,094 to $26,788, based on 11 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMS24AJXPH624884

TrimSEL

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot13

2023 Hyundai Santa Fe

SEL

Great Deal

$23,49934,515 mi

Durham, NC 27713

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $23,499, comparable market range $25,094–$26,788, based on 11 comparable listings. Days on lot: 13 days (market average 51 days).

Market price position

$23,499 · $1,595 below market low

$25,094comparable$26,788

Regional range: $25,094 – $26,788
vs. market low: — $1,595 (6% below)
Comparable vehicles: 11

Market Retail Price (MRP™)

$25,941

This vehicle $23,499 · $2,442 (9%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$24,282

This vehicle $23,499 · $783 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–64 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$25,094 – $26,788

Regional Range$17,587 – $28,998

Johnson Volvo Cars Durham

Durham, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from johnson volvo cars durham →

Request availability and out-the-door price

OAV will route your inquiry to Johnson Volvo Cars Durham for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 19, 2026

Listed by a franchise dealer in Durham, NC · On lot for 13 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $23,499 by johnson volvo cars durham in Durham, NC 27713. It has 34,515 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 similar vehicles in the Durham market, the estimated market range is $25,094 to $26,788. The local market range in NC is $25,094 to $26,788.

This vehicle has been on the lot for 13 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durham, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durham, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS24AJXPH624884 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in NC

Comparable Vehicles

3,539

Average Price

$29,254

Price Range

$14,753–$53,049

Avg Days on Lot

Based on 3,539 comparable 2021-2025 Hyundai Santa Fe listings in NC, the average asking price is $29,254. This listing at $23,499 is $5,755 below average (20% below market). Comparable prices in NC range from $14,753 to $53,049. Similar vehicles spend an average of 51 days on dealer lots in this market.