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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMS24AJ5PH582575
TrimSEL
Exterior ColorSilver
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot141

SEL

Great Deal
$23,69926,224 mi

Columbia, MO 65203

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $23,699, comparable market range $25,500–$26,674, based on 11 comparable listings. Days on lot: 141 days (market average 52 days).

Market price position

$23,699 · $1,801 below market low

Comparable range
$25,500 – $26,674
vs. market low
— $1,801 (7% below)
Comparable vehicles
11

Market Retail Price (MRP™)

$26,087

This vehicle $23,699 · $2,388 (9%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$24,981

This vehicle $23,699 · $1,282 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 1764 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$25,500 – $26,674
Regional Range$23,665 – $26,674

Kia Of Columbia

Columbia, MO

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 30, 2026

Listed by a franchise dealer in Columbia, MO · On lot for 141 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $23,699 by kia of columbia in Columbia, MO 65203. It has 26,224 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 comparable listings matched to this vehicle for its price verdict, the estimated market range is $25,500 to $26,674. The local market range in MO is $25,500 to $26,674.

This vehicle has been on the lot for 141 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Columbia, MO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, MO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS24AJ5PH582575 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in MO

MO Market Listings

222

Average Price

$28,058

Price Range

$10,368–$45,990

Avg Days on Lot

52

Based on all 222 2021-2025 Hyundai Santa Fe listings in the MO market, the average asking price is $28,058. This listing at $23,699 is $4,359 below average (16% below market). Comparable prices in MO range from $10,368 to $45,990. Similar vehicles spend an average of 52 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in MO

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)