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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SE

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Vehicle Details

VIN5NMS1DAJ0PH628574
TrimSE
Exterior ColorGray
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot41

SE

Unscored
$23,36236,854 mi

Northampton, MA 01060

Is this 2023 Hyundai Santa Fe SE a good deal?

OAV verdict: Unscored

Why: Listed at $23,362, comparable market range $24,307–$24,307, based on 5 comparable listings. Days on lot: 41 days (market average 106 days).

Market price position

$23,362 · $945 below the market benchmark

Regional range
$24,307 (5 listings)
vs. market low
— $945 (4% below)
Comparable vehicles
5

Market Retail Price (MRP™)

$24,307

This vehicle $23,362 · $945 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$22,360

This vehicle $23,362 · $1,002 (4%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 1758 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$24,307 – $24,307
Regional Range$21,987 – $26,482

Northampton Volkswagen

Northampton, MA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 29, 2026

Listed by a franchise dealer in Northampton, MA · On lot for 41 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SE is listed at $23,362 by northampton volkswagen in Northampton, MA 01060. It has 36,854 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Northampton market, the estimated market range is $24,307 to $24,307. The local market range in MA is $24,307 to $24,307.

This vehicle has been on the lot for 41 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Northampton, MA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Northampton, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS1DAJ0PH628574 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in MA

Comparable Vehicles

215

Average Price

$30,793

Price Range

$18,099–$50,629

Avg Days on Lot

106

Based on 215 comparable 2021-2025 Hyundai Santa Fe listings in MA, the average asking price is $30,793. This listing at $23,362 is $7,431 below average (24% below market). Comparable prices in MA range from $18,099 to $50,629. Similar vehicles spend an average of 106 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in MA

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SE — compare trims below)