2026 Hyundai Santa Fe

Listed by a franchise dealer in Madison, WI · On lot for 209 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe Limited is listed at $47,023 by rosen automotive in Madison, WI 53713. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 20 similar vehicles in the Madison market, the estimated market range is $47,143 to $50,655. The local market range in WI is $47,143 to $50,655.

This vehicle has been on the lot for 209 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP4DGL9TH178570 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in WI

Based on 2,850 comparable 2024-2028 Hyundai Santa Fe listings in WI, the average asking price is $43,641. This listing at $47,023 is $3,382 above average (8% above market). Comparable prices in WI range from $27,272 to $54,654. Similar vehicles spend an average of 106 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in WI

8 comparable vehicles within ±2 model years (subject trim: Limited — compare trims below)