OAV Dealer Intelligence
Rosen Automotive inventory in Madison, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 26, 2026
The best priced vehicles at Rosen Automotive in Madison, WI are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare Rosen Automotive's prices against the local Madison, WI market.
- Find Rosen Automotive's lowest-days-on-lot inventory (faster-turning vehicles).
- Track Rosen Automotive's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at rosen automotive in Madison, WI Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
1,292 total vehicles listed · 803 new · 489 used
Request availability and out-the-door price
OAV will route your inquiry to Rosen Automotive for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 1,292 vehicles in inventory.
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Best-priced vehicles at Rosen Automotive
OAV found 1,292 active listings for Rosen Automotive in Madison, WI (803 new · 489 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2023 Hyundai Santa Fe | $25,981 | $27,400 – $27,994 | 5.2% below | 118 days | Priced 5.2% below OAV's expected market range, 118 days listed. |
| 2027 Hyundai Kona | $26,796 | $28,239 – $29,739 | 5.1% below | 38 days | Priced 5.1% below OAV's expected market range, 38 days listed. |
| 2024 Honda HR-V | $27,145 | $28,243 – $29,099 | 3.9% below | 90 days | Priced 3.9% below OAV's expected market range, 90 days listed. |
| 2024 Honda CR-V | $33,224 | $34,499 – $35,249 | 3.7% below | 56 days | Priced 3.7% below OAV's expected market range, 56 days listed. |
| 2024 Ford F-150 | $48,486 | $51,741 – $58,401 | 6.3% below | 93 days | Priced 6.3% below OAV's expected market range, 93 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 1,300 vehicles in this dealer's inventory in Madison, WI.
New Inventory
803 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
803
Average Price
$39,704
Price Range
$22,799–$155,229
Avg Days on Lot
51
Deal Mix· 34 of 803 shown
Great Dealsⓘ
1
2.9% of 34 shown
Fair Priceⓘ
15
44.1% of 34 shown
Overpricedⓘ
0
0.0% of 34 shown
Unscoredⓘ
18
52.9% of 34 shown
Used Inventory
489 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
489
Average Price
$29,562
Price Range
$4,391–$85,486
Avg Days on Lot
50
Deal Mix· 66 of 489 shown
Great Dealsⓘ
5
7.6% of 66 shown
Fair Priceⓘ
12
18.2% of 66 shown
Overpricedⓘ
0
0.0% of 66 shown
Unscoredⓘ
49
74.2% of 66 shown
Current Inventory (100 of 1,292)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Santa Fe
Madison, WI
Market: $27,400 – $27,994
Comparison: 31 similar vehicles
Competitively priced ~5% below the typical range compared to similar vehicles · 118 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Kona
Madison, WI
Market: $28,239 – $29,739
Comparison: 18 similar vehicles
Competitively priced ~5% below the typical range compared to similar vehicles · 38 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Audi New S5
Madison, WI
Market: $57,888 – $58,301
Comparison: 18 similar vehicles
Competitively priced ~13% below the typical range compared to similar vehicles · 4 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Honda CR-V
Madison, WI
Market: $34,499 – $35,249
Comparison: 12 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 56 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford F-150
Madison, WI
Market: $51,741 – $58,401
Comparison: 12 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 93 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Honda HR-V
Madison, WI
Market: $28,243 – $29,099
Comparison: 10 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 90 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Kia Carnival
Madison, WI
Market: $46,709 – $52,924
Comparison: 205 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 9 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Fe
Madison, WI
Market: $36,796 – $44,349
Comparison: 170 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford Fusion
Madison, WI
Market: $6,495 – $19,305
Comparison: 150 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Kia Carnival
Madison, WI
Market: $41,235 – $47,387
Comparison: 142 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Sentra
Madison, WI
Market: $25,747 – $32,749
Comparison: 116 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 68 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Santa Fe
Madison, WI
Market: $33,900 – $41,144
Comparison: 111 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Kia Sportage
Madison, WI
Market: $31,457 – $35,907
Comparison: 102 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 9 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Palisade
Madison, WI
Market: $49,664 – $56,729
Comparison: 90 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 29 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Kia Sorento
Madison, WI
Market: $3,995 – $15,995
Comparison: 87 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Nissan Rogue
Madison, WI
Market: $4,750 – $15,900
Comparison: 65 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Elantra
Madison, WI
Market: $22,402 – $27,054
Comparison: 58 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Ridgeline
Madison, WI
Market: $45,688 – $52,062
Comparison: 57 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 57 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Kia Soul
Madison, WI
Market: $5,895 – $13,796
Comparison: 41 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Altima
Madison, WI
Market: $28,998 – $33,614
Comparison: 35 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 73 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Jeep Cherokee
Madison, WI
Market: $7,995 – $15,995
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Jeep Cherokee
Madison, WI
Market: $7,995 – $15,995
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Sonata
Madison, WI
Market: $29,478 – $33,804
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 31 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 INFINITI QX60
Madison, WI
Market: $40,632 – $49,524
Comparison: 28 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 75 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Transit Van
Madison, WI
Market: $45,033 – $60,374
Comparison: 24 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 340 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan KICKS
Madison, WI
Market: $29,249 – $33,332
Comparison: 20 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 59 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Madison, WI
Market: $78,573 – $145,965
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Pathfinder
Madison, WI
Market: $35,995 – $42,989
Comparison: 19 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 72 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Hyundai Palisade
Madison, WI
Market: $18,754 – $24,996
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 138 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Kia Telluride
Madison, WI
Market: $56,246 – $60,909
Comparison: 15 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 24 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Subaru Forester
Madison, WI
Market: $6,995 – $15,998
Comparison: 14 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Pilot
Madison, WI
Market: $43,564 – $48,241
Comparison: 13 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 60 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Ford Ecosport
Madison, WI
Market: $10,995 – $15,800
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2003 Lincoln Town Car
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Nissan Rogue
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Nissan Altima Sedan
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Hyundai Veloster
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Nissan Sentra
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2009 Nissan Rogue
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Hyundai Sonata Hybrid
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Ford Explorer
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Honda Odyssey
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Kia Soul
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Chevrolet Equinox
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Nissan Altima
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford Fusion Hybrid
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Chevrolet Sonic
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Ford Edge
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2008 Mercedes-Benz S-Class
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Nissan Pathfinder
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Jeep Grand Cherokee
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Honda Accord
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Nissan Murano
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Acura MDX
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Nissan Rogue
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Volvo S90
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2010 BMW 7 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Chevrolet Trailblazer
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Jeep Wrangler Unlimited
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Altima
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Altima
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Rogue
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Ford Escape
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Nissan Rogue
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Sonata
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Hyundai Tucson
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Equinox
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Sonata
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Honda HR-V
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Hyundai Tucson
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Nissan Frontier
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Kona
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda HR-V
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan ARIYA
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Sonata
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda HR-V
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda HR-V
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Honda CR-V
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford F-150
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue Plug-In Hybrid
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Pathfinder
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Pathfinder
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Silverado 1500
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Ford Expedition
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Mercedes-Benz GLE
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 BMW i5
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Fe
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Tucson
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Pathfinder
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Passport
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Palisade
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford F-350 Super Duty
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Fe
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 BMW X5
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford Expedition
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Palisade
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-250 Super Duty
Madison, WI
Madison, WI
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for Rosen Automotive inventory in Madison, WI.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.