2026 Hyundai Santa Fe SEL
Vehicle Details
SEL
Madison, WI 53713
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $31,689, comparable market range $31,637–$36,889, based on 17 comparable listings. Listed 81 days · about typical for comparable local listings (typical ~45–180 days).
Market price position
$31,689 · within market range
- Comparable range
- $31,637 – $36,889
- vs. market
- $52 above low · $5,200 below high
- Comparable vehicles
- 17
Market Retail Price (MRP™)
$34,263This vehicle $31,689 · $2,574 (8%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,757This vehicle $31,689 · $68 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 8–53 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Zimbrick Hyundai West
Madison, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Zimbrick Hyundai West for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Aug 25, 2026Listed by a franchise dealer in Madison, WI · On lot for 81 days · VIN verifiable at NHTSA
This used 2026 Hyundai Santa Fe SEL is listed at $31,689 by zimbrick hyundai west in Madison, WI 53713. It has 22,636 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 17 comparable listings matched to this vehicle, the estimated market range is $31,637 to $36,889. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 81 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP2DGL6TH150036 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in WI
WI Market Listings
1,099
Average Price
$43,189
Price Range
$23,998–$54,495
Avg Days on Lot
96
Based on all 1,099 2024-2028 Hyundai Santa Fe listings in the WI market, the average asking price is $43,189. This listing at $31,689 is $11,500 below the broader WI average (27% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $23,998 to $54,495. Similar vehicles spend an average of 96 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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