Vehicle Details
2026 Hyundai Santa Fe
SEL
Medford, OR 97501
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $37,265, comparable market range $33,995–$43,864, based on 686 comparable listings. Days on lot: 3 days (market average 110 days).
Market price position
$37,265 · within market range
- Regional range
- $33,995 – $43,864
- vs. market
- $3,270 above low · $6,599 below high
- Comparable vehicles
- 686
Market Retail Price (MRP™)
$38,930This vehicle $37,265 · $1,665 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,252This vehicle $37,265 · $1,987 (5%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 15–65 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.
Lithia Auto Stores
Medford, OR
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Jul 17, 2026Listed by a franchise dealer in Medford, OR · On lot for 3 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SEL is listed at $37,265 by lithia auto stores in Medford, OR 97501. It has 4 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 686 similar vehicles in the Medford market, the estimated market range is $33,995 to $43,864. The local market range in OR is $33,995 to $43,864.
This vehicle has been on the lot for 3 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP2DGL2TH213777 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in OR
Comparable Vehicles
3,078
Average Price
$42,640
Price Range
$23,991–$54,935
Avg Days on Lot
110
Based on 3,078 comparable 2024-2028 Hyundai Santa Fe listings in OR, the average asking price is $42,640. This listing at $37,265 is $5,375 below average (13% below market). Comparable prices in OR range from $23,991 to $54,935. Similar vehicles spend an average of 110 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in OR
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)
2026 Hyundai Santa Fe
SE
Medford, OR
2026 Hyundai Santa Fe
SE
Medford, OR
2026 Hyundai Santa Fe
SE
Medford, OR
2026 Hyundai Santa Fe
SE
Medford, OR
2026 Hyundai Santa Fe
SE
Medford, OR
2026 Hyundai Santa Fe
SE
Medford, OR
2026 Hyundai Santa Fe
SE
Medford, OR
2026 Hyundai Santa Fe
SE
Medford, OR