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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMP2DGL1TH156388
TrimSEL
Exterior ColorBlue
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$41,660
Days on Lot368

SEL

Great Deal
$38,84034 mi

Dealer-reported mileage — not independently verified by OAV.

Council Bluffs, IA 51501

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $38,840, comparable market range $38,845–$44,335, based on 50 comparable listings. Days on lot: 368 days (market average 119 days).

Manufacturer MSRPReference

$41,660

This vehicle $38,840 · $2,820 (7%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$38,840 · $5 below market low

Comparable range
$38,845 – $44,335
vs. market low
— $5 (0% below)
Comparable vehicles
50

Market Retail Price (MRP™)

$41,590

This vehicle $38,840 · $2,750 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,221

This vehicle $38,840 · $381 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-14) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 962 days.

Verify before inquiring
  • This listing has been available about 5.9x longer than comparable vehicles typically take to sell (cohort sells in 9–62 days; this one is at 368). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$38,845 – $44,335
Regional Range$37,098 – $44,335

Edwards Hyundai

Council Bluffs, IA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Aug 14, 2026

Listed by a franchise dealer in Council Bluffs, IA · On lot for 368 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SEL is listed at $38,840 by edwards hyundai in Council Bluffs, IA 51501. It has 34 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 50 comparable listings matched to this vehicle, the estimated market range is $38,845 to $44,335. The local market range in IA is $38,845 to $44,335. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 368 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Council Bluffs, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Council Bluffs, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP2DGL1TH156388 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in IA

IA Market Listings

391

Average Price

$42,791

Price Range

$28,108–$54,074

Avg Days on Lot

119

Based on all 391 2024-2028 Hyundai Santa Fe listings in the IA market, the average asking price is $42,791. This listing at $38,840 is $3,951 below the broader IA average (9% below the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $28,108 to $54,074. Similar vehicles spend an average of 119 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in IA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)