Is the $37,862 price on this 2026 Hyundai Santa Fe a good deal?

OAV has not assigned a market verdict to this listing yet because there isn't enough comparable market data.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in WI spend an average of 97 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Madison, WI 53718. VIN: 5NMP2DG1XTH086260. Mileage: 10 miles.

2026 Hyundai Santa Fe SEL for Sale in Madison, WI

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5NMP2DG1XTH086260

TrimSEL

Exterior ColorGreen

Drivetrain4WD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$42,640

Days on Lot350

SEL

Unscored

$37,86210 mi

Dealer-reported mileage — not independently verified by OAV.

Madison, WI 53718

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Unscored

Why: Listed at $37,862. OAV found only 6 comparable listings — too few for a reliable market range or verdict. Days on lot: 350 days (market average 97 days).

Manufacturer MSRPReference

$42,640

This vehicle $37,862 · $4,778 (11%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

Limited comparable data — OAV has not assigned a market verdict to this listing yet. The MSRP relationship above is shown for reference.

Comparable vehicles nationally recently sold in an estimated 9–62 days.

Verify before inquiring

This listing has been available about 5.6x longer than comparable vehicles typically take to sell (cohort sells in 9–62 days; this one is at 350). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$38,825 – $42,742

Regional Range$35,543 – $44,009

Zimbrick Hyundai Eastside

Madison, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from zimbrick hyundai eastside →

Request availability and out-the-door price

OAV will route your inquiry to Zimbrick Hyundai Eastside for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Aug 13, 2026

Listed by a franchise dealer in Madison, WI · On lot for 350 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SEL is listed at $37,862 by zimbrick hyundai eastside in Madison, WI 53718. It has 10 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Green. It features a 4WD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. OAV has not assigned a reliable comparable market range for this vehicle yet — the comparable set is too limited.

This vehicle has been on the lot for 350 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP2DG1XTH086260 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in WI

WI Market Listings

1,033

Average Price

$42,921

Price Range

$23,998–$54,244

Avg Days on Lot

Based on all 1,033 2024-2028 Hyundai Santa Fe listings in the WI market, the average asking price is $42,921. Because OAV has not assigned a reliable price verdict to this listing, it does not state how it compares to this broader average. Comparable prices in WI range from $23,998 to $54,244. Similar vehicles spend an average of 97 days on dealer lots in this market.