U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
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Vehicle Details

VIN5NMP2DG12TH092019
TrimSEL
Exterior ColorSilver
Drivetrain4WD
Engine1.6L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot9

2026 Hyundai Santa Fe

SEL

Unscored
$38,7403,370 mi

Hudson, WI 54016

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Unscored

Why: Listed at $38,740, comparable market range $34,340–$38,040, based on 5 comparable listings. Days on lot: 9 days (market average 103 days).

Market price position

$38,740 · $700 above market high

$34,340comparable$38,040
Regional range
$34,340 – $38,040
vs. market high
+ $700 (2% above)
Comparable vehicles
5

Market Retail Price (MRP™)

$36,190

This vehicle $38,740 · $2,550 (7%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,038

This vehicle $38,740 · $2,702 (7%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 1563 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$34,340 – $38,040
Regional Range$31,348 – $38,647

Luther Automotive

Hudson, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Luther Automotive for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 19, 2026

Listed by a franchise dealer in Hudson, WI · On lot for 9 days · VIN verifiable at NHTSA

This used 2026 Hyundai Santa Fe SEL is listed at $38,740 by luther automotive in Hudson, WI 54016. It has 3,370 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Hudson market, the estimated market range is $34,340 to $38,040. The local market range in WI is $34,340 to $38,040.

This vehicle has been on the lot for 9 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Hudson, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Hudson, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP2DG12TH092019 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in WI

Comparable Vehicles

3,011

Average Price

$42,631

Price Range

$26,111–$55,243

Avg Days on Lot

103

Based on 3,011 comparable 2024-2028 Hyundai Santa Fe listings in WI, the average asking price is $42,631. This listing at $38,740 is $3,891 below average (9% below market). Comparable prices in WI range from $26,111 to $55,243. Similar vehicles spend an average of 103 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in WI

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)