Vehicle Details
2026 Hyundai Santa Fe
SEL
Hudson, WI 54016
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Unscored
Why: Listed at $38,740, comparable market range $34,340–$38,040, based on 5 comparable listings. Days on lot: 9 days (market average 103 days).
Market price position
$38,740 · $700 above market high
- Regional range
- $34,340 – $38,040
- vs. market high
- + $700 (2% above)
- Comparable vehicles
- 5
Market Retail Price (MRP™)
$36,190This vehicle $38,740 · $2,550 (7%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,038This vehicle $38,740 · $2,702 (7%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 15–63 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.
Luther Automotive
Hudson, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Luther Automotive for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Jul 19, 2026Listed by a franchise dealer in Hudson, WI · On lot for 9 days · VIN verifiable at NHTSA
This used 2026 Hyundai Santa Fe SEL is listed at $38,740 by luther automotive in Hudson, WI 54016. It has 3,370 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 1.6L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Hudson market, the estimated market range is $34,340 to $38,040. The local market range in WI is $34,340 to $38,040.
This vehicle has been on the lot for 9 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Hudson, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Hudson, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP2DG12TH092019 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in WI
Comparable Vehicles
3,011
Average Price
$42,631
Price Range
$26,111–$55,243
Avg Days on Lot
103
Based on 3,011 comparable 2024-2028 Hyundai Santa Fe listings in WI, the average asking price is $42,631. This listing at $38,740 is $3,891 below average (9% below market). Comparable prices in WI range from $26,111 to $55,243. Similar vehicles spend an average of 103 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)
2026 Hyundai Santa Fe
SE
Greenfield, WI
2026 Hyundai Santa Fe
SE
Janesville, WI
2026 Hyundai Santa Fe
SE
Oconomowoc, WI
2026 Hyundai Santa Fe
SE
Waukesha, WI
2026 Hyundai Santa Fe
SE
Menomonee Falls, WI
2026 Hyundai Santa Fe
SE
West Allis, WI
2026 Hyundai Santa Fe
SE
Sturgeon Bay, WI
2026 Hyundai Santa Fe
SE
Sturgeon Bay, WI