2026 Hyundai Santa Fe SEL
Vehicle Details
SEL
Dealer-reported mileage — not independently verified by OAV.
Jasper, AL 35501
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $38,309, comparable market range $35,051–$42,765, based on 71 comparable listings. Days on lot: 52 days (market average 93 days).
Manufacturer MSRPReference
$40,610This vehicle $38,309 · $2,301 (6%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$38,309 · within market range
- Comparable range
- $35,051 – $42,765
- vs. market
- $3,258 above low · $4,456 below high
- Comparable vehicles
- 71
Market Retail Price (MRP™)
$38,908This vehicle $38,309 · $599 (2%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,231This vehicle $38,309 · $922 (2%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-17) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 8–57 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hyundai Of Jasper
Jasper, AL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Hyundai Of Jasper for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Aug 17, 2026Listed by a franchise dealer in Jasper, AL · On lot for 52 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SEL is listed at $38,309 by hyundai of jasper in Jasper, AL 35501. It has 10 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 71 comparable listings matched to this vehicle, the estimated market range is $35,051 to $42,765. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 52 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Jasper, AL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Jasper, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL6TH231022 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in AL
AL Market Listings
1,004
Average Price
$39,850
Price Range
$26,294–$54,529
Avg Days on Lot
93
Based on all 1,004 2024-2028 Hyundai Santa Fe listings in the AL market, the average asking price is $39,850. This listing at $38,309 is $1,541 below the broader AL average (4% below the AL average). This is a wider, all-trim comparison across AL; OAV's price verdict above uses the closer comparable set. Comparable prices in AL range from $26,294 to $54,529. Similar vehicles spend an average of 93 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in AL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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