Is the $36,584 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $36,584 is within the typical market range for this vehicle.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in MD spend an average of 115 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in North Bethesda, MD 20852. VIN: 5NMP24GL5TH231349. Mileage: mileage not reported.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $35,329 to $42,816, based on 21 comparable listings matched to this vehicle.

2026 Hyundai Santa Fe SEL for Sale in North Bethesda, MD

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Vehicle Details

VIN5NMP24GL5TH231349

TrimSEL

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$39,945

Days on Lot3

SEL

Fair Price

$36,584Mileage not verified

North Bethesda, MD 20852

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $36,584, comparable market range $35,329–$42,816, based on 21 comparable listings. Days on lot: 3 days (market average 115 days).

Manufacturer MSRPReference

$39,945

This vehicle $36,584 · $3,361 (8%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$36,584 · within market range

Comparable range: $35,329 – $42,816
vs. market: $1,255 above low · $6,232 below high
Comparable vehicles: 21

Market Retail Price (MRP™)

$39,073

This vehicle $36,584 · $2,489 (6%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,234

This vehicle $36,584 · $2,650 (7%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 11–64 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$35,329 – $42,816

Regional Range$32,842 – $44,144

Fitzgerald Hyundai Rockville

North Bethesda, MD

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from fitzgerald hyundai rockville →

Request availability and out-the-door price

OAV will route your inquiry to Fitzgerald Hyundai Rockville for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Aug 2, 2026

Listed by a franchise dealer in North Bethesda, MD · On lot for 3 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SEL is listed at $36,584 by fitzgerald hyundai rockville in North Bethesda, MD 20852. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 21 comparable listings matched to this vehicle, the estimated market range is $35,329 to $42,816. The local market range in MD is $35,329 to $42,816. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader North Bethesda, MD suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in North Bethesda, MD, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL5TH231349 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in MD

MD Market Listings

1,103

Average Price

$41,810

Price Range

$24,890–$54,624

Avg Days on Lot

115

Based on all 1,103 2024-2028 Hyundai Santa Fe listings in the MD market, the average asking price is $41,810. This listing at $36,584 is $5,226 below the broader MD average (12% below the MD average). This is a wider, all-trim comparison across MD; OAV's price verdict above uses the closer comparable set. Comparable prices in MD range from $24,890 to $54,624. Similar vehicles spend an average of 115 days on dealer lots in this market.