Is the $36,007 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $36,007 is below the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in WI?

Based on 2,723 comparable listings in WI, the average asking price for a 2024-2028 Hyundai Santa Fe is $43,089, with prices ranging from $26,998 to $54,654.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in WI spend an average of 106 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Madison, WI 53713. VIN: 5NMP24GL4TH170494. Mileage: 13 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $37,618 to $41,294, based on 38 comparable vehicles.

Vehicle Details

VIN5NMP24GL4TH170494

TrimSEL

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$39,930

Days on Lot222

2026 Hyundai Santa Fe

SEL

Great Deal

$36,007Mileage not verified

Madison, WI 53713

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $36,007, comparable market range $37,618–$41,294, based on 38 comparable listings. Days on lot: 222 days (market average 106 days).

Market price position

Lowest comparable ($)

37,618

Highest comparable ($)

41,294

This vehicle's price ($)

36,007

$36,007 · $1,611 below market low

$37,618comparable$41,294

Regional range: $37,618 – $41,294
vs. market low: — $1,611 (4% below)
Comparable vehicles: 38

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 10–80 days.

Verify before inquiring

This listing has been on market about 2.8x longer than typical for similar vehicles (cohort sells in 10–80 days; this one is at 222). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$37,618 – $41,294

Regional Range$35,793 – $43,645

Dealer Info

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Madison, WI

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About This 2026 Hyundai Santa Fe

Listing updated: May 17, 2026

Listed by a franchise dealer in Madison, WI · On lot for 222 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SEL is listed at $36,007 by a franchise dealer in Madison, WI 53713. It has 13 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 38 similar vehicles in the Madison market, the estimated market range is $37,618 to $41,294. The local market range in WI is $37,618 to $41,294.

This vehicle has been on the lot for 222 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL4TH170494 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in WI

Comparable Vehicles

2,723

Average Price

$43,089

Price Range

$26,998–$54,654

Avg Days on Lot

106

Based on 2,723 comparable 2024-2028 Hyundai Santa Fe listings in WI, the average asking price is $43,089. This listing at $36,007 is $7,082 below average (16% below market). Comparable prices in WI range from $26,998 to $54,654. Similar vehicles spend an average of 106 days on dealer lots in this market.