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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Hyundai Santa Fe SEL

2027 Hyundai Santa FeView this vehicle at autonation hyundai mall of georgia →

Vehicle Details

VIN5NMP24GL0VH245873
TrimSEL
Exterior ColorGray
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$40,375
Days on Lot4

SEL

Fair Price
$40,375Mileage not verified

Buford, GA 30519

Is this 2027 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $40,375, comparable market range $40,380–$41,970, based on 11 comparable listings. Listed 4 days · fresher than most comparable local listings (typical ~15 days).

Manufacturer MSRPReference

$40,375

This vehicle $40,375 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$40,375 · near the low end of the range

Comparable range
$40,380 – $41,970
vs. market low
near the low end of the range
Comparable vehicles
11

Market Retail Price (MRP™)

$41,175

This vehicle $40,375 · $800 (2%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$42,614

This vehicle $40,375 · $2,239 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1162 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$40,380 – $41,970
Regional Range$39,855 – $45,937

Autonation Hyundai Mall Of Georgia

Buford, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Fe

Listing updated: Aug 29, 2026

Listed by a franchise dealer in Buford, GA · On lot for 4 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Fe SEL is listed at $40,375 by autonation hyundai mall of georgia in Buford, GA 30519. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 11 comparable listings matched to this vehicle, the estimated market range is $40,380 to $41,970. The local market range in GA is $40,380 to $41,970. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Buford, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Buford, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL0VH245873 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Hyundai Santa Fe Market in GA

GA Market Listings

1,673

Average Price

$40,821

Price Range

$34,233–$49,244

Avg Days on Lot

97

Based on all 1,673 2025-2029 Hyundai Santa Fe listings in the GA market, the average asking price is $40,821. This listing at $40,375 is $446 below the broader GA average (1% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $34,233 to $49,244. Similar vehicles spend an average of 97 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in GA

8 similar listings shown (closest matches within ±2 model years) (subject trim: SEL — compare trims below)