Is the $35,988 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $35,988 is below the typical market range for this vehicle.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in TN spend an average of 95 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Memphis, TN 38128. VIN: 5NMP24GL0TH212935. Mileage: mileage not reported.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $36,523 to $40,984, based on 29 comparable listings matched to this vehicle.

2026 Hyundai Santa Fe SEL for Sale in Memphis, TN

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Vehicle Details

VIN5NMP24GL0TH212935

TrimSEL

Exterior ColorBlue

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,115

Days on Lot138

SEL

Great Deal

$35,988Mileage not verified

Memphis, TN 38128

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $35,988, comparable market range $36,523–$40,984, based on 29 comparable listings. Days on lot: 138 days (market average 95 days).

Manufacturer MSRPReference

$40,115

This vehicle $35,988 · $4,127 (10%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$35,988 · $535 below market low

Comparable range: $36,523 – $40,984
vs. market low: — $535 (1% below)
Comparable vehicles: 29

Market Retail Price (MRP™)

$38,754

This vehicle $35,988 · $2,766 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,223

This vehicle $35,988 · $3,235 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 8–58 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,523 – $40,984

Regional Range$35,777 – $40,984

Gossett Kia

Memphis, TN

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from gossett kia →

Request availability and out-the-door price

OAV will route your inquiry to Gossett Kia for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Aug 15, 2026

Listed by a franchise dealer in Memphis, TN · On lot for 138 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SEL is listed at $35,988 by gossett kia in Memphis, TN 38128. The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 29 comparable listings matched to this vehicle, the estimated market range is $36,523 to $40,984. The local market range in TN is $36,523 to $40,984. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 138 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Memphis, TN suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Memphis, TN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL0TH212935 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in TN

TN Market Listings

857

Average Price

$40,479

Price Range

$20,995–$55,134

Avg Days on Lot

Based on all 857 2024-2028 Hyundai Santa Fe listings in the TN market, the average asking price is $40,479. This listing at $35,988 is $4,491 below the broader TN average (11% below the TN average). This is a wider, all-trim comparison across TN; OAV's price verdict above uses the closer comparable set. Comparable prices in TN range from $20,995 to $55,134. Similar vehicles spend an average of 95 days on dealer lots in this market.