Is the $36,647 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $36,647 is below the typical market range for this vehicle.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in SC spend an average of 83 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Columbia, SC 29203. VIN: 5NMP24GL0TH206200. Mileage: 9 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $36,656 to $40,089, based on 18 comparable listings matched to this vehicle.

2026 Hyundai Santa Fe SEL for Sale in Columbia, SC

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5NMP24GL0TH206200

TrimSEL

Exterior ColorBlack

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,245

Days on Lot150

SEL

Great Deal

$36,6479 mi

Dealer-reported mileage — not independently verified by OAV.

Columbia, SC 29203

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $36,647, comparable market range $36,656–$40,089, based on 18 comparable listings. Days on lot: 150 days (market average 83 days).

Manufacturer MSRPReference

$40,245

This vehicle $36,647 · $3,598 (9%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$36,647 · $9 below market low

Comparable range: $36,656 – $40,089
vs. market low: — $9 (0% below)
Comparable vehicles: 18

Market Retail Price (MRP™)

$38,373

This vehicle $36,647 · $1,726 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,223

This vehicle $36,647 · $2,576 (7%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 8–58 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 2.6x longer than comparable vehicles typically take to sell (cohort sells in 8–58 days; this one is at 150). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,656 – $40,089

Regional Range$33,809 – $40,089

Stivers Hyundai

Columbia, SC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from stivers hyundai →

Request availability and out-the-door price

OAV will route your inquiry to Stivers Hyundai for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Aug 15, 2026

Listed by a franchise dealer in Columbia, SC · On lot for 150 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SEL is listed at $36,647 by stivers hyundai in Columbia, SC 29203. It has 9 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 18 comparable listings matched to this vehicle, the estimated market range is $36,656 to $40,089. The local market range in SC is $36,656 to $40,089. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 150 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL0TH206200 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in SC

SC Market Listings

952

Average Price

$41,643

Price Range

$21,990–$54,790

Avg Days on Lot

Based on all 952 2024-2028 Hyundai Santa Fe listings in the SC market, the average asking price is $41,643. This listing at $36,647 is $4,996 below the broader SC average (12% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $21,990 to $54,790. Similar vehicles spend an average of 83 days on dealer lots in this market.