2026 Hyundai Santa Fe SEL
Vehicle Details
SEL
Morrow, GA 30260
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $30,399, comparable market range $30,404–$31,823, based on 11 comparable listings. Listed 39 days · fresher than most comparable local listings (typical ~60–150 days).
Market price position
$30,399 · $5 below market low
- Comparable range
- $30,404 – $31,823
- vs. market low
- — $5 (0% below)
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$31,114This vehicle $30,399 · $715 (2%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,581This vehicle $30,399 · $1,182 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 8–54 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hertz Car Sales Morrow, Ga
Morrow, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Hertz Car Sales Morrow, Ga for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Aug 23, 2026Listed by an independent dealer in Morrow, GA · On lot for 39 days · VIN verifiable at NHTSA
This used 2026 Hyundai Santa Fe SEL is listed at $30,399 by hertz car sales morrow, ga in Morrow, GA 30260. It has 23,734 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 comparable listings matched to this vehicle, the estimated market range is $30,404 to $31,823. The local market range in GA is $30,404 to $31,823. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 39 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Morrow, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL0TH163588 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in GA
GA Market Listings
1,841
Average Price
$40,463
Price Range
$21,000–$54,988
Avg Days on Lot
96
Based on all 1,841 2024-2028 Hyundai Santa Fe listings in the GA market, the average asking price is $40,463. This listing at $30,399 is $10,064 below the broader GA average (25% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $21,000 to $54,988. Similar vehicles spend an average of 96 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2024 Hyundai Santa Fe
SEL
Peachtree Corners, GA
2024 Hyundai Santa Fe
SEL
Peachtree Corners, GA
2024 Hyundai Santa Fe
SEL
Marietta, GA
2025 Hyundai Santa Fe
SEL
Warner Robins, GA
2025 Hyundai Santa Fe
SEL
Duluth, GA
2025 Hyundai Santa Fe
SEL
Austell, GA
2025 Hyundai Santa Fe
SEL
Duluth, GA
2024 Hyundai Santa Fe
SEL
Savannah, GA