2026 Hyundai Santa Fe SEL
Vehicle Details
SEL
Dealer-reported mileage — not independently verified by OAV.
Columbia, SC 29203
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $36,102, comparable market range $36,138–$39,647, based on 12 comparable listings. Listed 117 days · about typical for comparable local listings (typical ~45–165 days).
Manufacturer MSRPReference
$40,290This vehicle $36,102 · $4,188 (10%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$36,102 · $36 below market low
- Comparable range
- $36,138 – $39,647
- vs. market low
- — $36 (0% below)
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$37,893This vehicle $36,102 · $1,791 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,186This vehicle $36,102 · $3,084 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 8–53 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Stivers Hyundai
Columbia, SC
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Stivers Hyundai for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Aug 25, 2026Listed by a franchise dealer in Columbia, SC · On lot for 117 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SEL is listed at $36,102 by stivers hyundai in Columbia, SC 29203. It has 8 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $36,138 to $39,647. The local market range in SC is $36,138 to $39,647. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 117 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24G15TH130097 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in SC
SC Market Listings
904
Average Price
$41,717
Price Range
$21,700–$54,790
Avg Days on Lot
80
Based on all 904 2024-2028 Hyundai Santa Fe listings in the SC market, the average asking price is $41,717. This listing at $36,102 is $5,615 below the broader SC average (13% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $21,700 to $54,790. Similar vehicles spend an average of 80 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in SC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2024 Hyundai Santa Fe
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2025 Hyundai Santa Fe
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2025 Hyundai Santa Fe
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2026 Hyundai Santa Fe
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2026 Hyundai Santa Fe
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2025 Hyundai Santa Fe
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2025 Hyundai Santa Fe
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