Is the $38,460 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $38,460 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in TX?

Based on 10,930 comparable listings in TX, the average asking price for a 2024-2028 Hyundai Santa Fe is $39,885, with prices ranging from $22,993 to $55,205.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in TX spend an average of 102 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Brookshire, TX 77423. VIN: 5NMP24G14TH083239. Mileage: 13,003 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $34,217 to $43,570, based on 756 comparable vehicles.

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Vehicle Details

VIN5NMP24G14TH083239

TrimSEL

Exterior ColorRed

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$41,460

Days on Lot338

2026 Hyundai Santa Fe

SEL

Fair Price

$38,46013,003 mi

Brookshire, TX 77423

Is this 2026 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $38,460, comparable market range $34,217–$43,570, based on 756 comparable listings. Days on lot: 338 days (market average 102 days).

Market price position

$38,460 · within market range

$34,217comparable$43,570

Regional range: $34,217 – $43,570
vs. market: $4,243 above low · $5,110 below high
Comparable vehicles: 756

Market Retail Price (MRP™)

$38,894

This vehicle $38,460 · $434 (1%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,254

This vehicle $38,460 · $794 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–63 days.

Verify before inquiring

This listing has been on market about 5.4x longer than typical for similar vehicles (cohort sells in 15–63 days; this one is at 338). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$37,455 – $37,925

Regional Range$34,217 – $43,570

Brookshire Hyundai

Brookshire, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Brookshire Hyundai for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 19, 2026

Listed by a franchise dealer in Brookshire, TX · On lot for 338 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SEL is listed at $38,460 by brookshire hyundai in Brookshire, TX 77423. It has 13,003 miles on the odometer. The exterior color is Red. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 756 similar vehicles in the Brookshire market, the estimated market range is $34,217 to $43,570. The local market range in TX is $37,455 to $37,925.

This vehicle has been on the lot for 338 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brookshire, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brookshire, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24G14TH083239 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in TX

Comparable Vehicles

10,930

Average Price

$39,885

Price Range

$22,993–$55,205

Avg Days on Lot

102

Based on 10,930 comparable 2024-2028 Hyundai Santa Fe listings in TX, the average asking price is $39,885. This listing at $38,460 is $1,425 below average (4% below market). Comparable prices in TX range from $22,993 to $55,205. Similar vehicles spend an average of 102 days on dealer lots in this market.