2026 Hyundai Santa Fe SE
View this vehicle at atlantic auto group →Vehicle Details
SE
Bay Shore, NY 11706
Is this 2026 Hyundai Santa Fe SE a good deal?
OAV verdict: Fair Price
Why: Listed at $38,690, comparable market range $38,690–$40,950, based on 27 comparable listings. Listed 50 days · fresher than most comparable local listings (typical ~60–195 days).
Manufacturer MSRPReference
$38,690This vehicle $38,690 · priced at MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$38,690 · within market range
- Comparable range
- $38,690 – $40,950
- vs. market
- $0 above low · $2,260 below high
- Comparable vehicles
- 27
Market Retail Price (MRP™)
$39,820This vehicle $38,690 · $1,130 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,043This vehicle $38,690 · $2,647 (7%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-12) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 17–80 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Atlantic Auto Group
Bay Shore, NY
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Atlantic Auto Group for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Sep 12, 2026Listed by a franchise dealer in Bay Shore, NY · On lot for 50 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SE is listed at $38,690 by atlantic auto group in Bay Shore, NY 11706. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 27 comparable listings matched to this vehicle, the estimated market range is $38,690 to $40,950. The comparable range in NY is $38,690 to $40,950. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 50 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 12, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Bay Shore, NY suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Bay Shore, NY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP1DGL8TH232708 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Hyundai Santa Fe Market in NY
NY Market Listings
2,790
Average Price
$43,928
Price Range
$37,820–$52,286
Avg Days on Lot
94
Based on all 2,790 2024-2028 Hyundai Santa Fe listings in the NY market, the average asking price is $43,928. This listing at $38,690 is $5,238 below the broader NY average (12% below the NY average). This is a wider, all-trim comparison across NY; OAV's price verdict above uses the closer comparable set. Comparable prices in NY range from $37,820 to $52,286. Similar vehicles spend an average of 94 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in NY
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
2024 Hyundai Santa Fe
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2024 Hyundai Santa Fe
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2026 Hyundai Santa Fe
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2024 Hyundai Santa Fe
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