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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Hyundai Santa Fe SE

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Vehicle Details

VIN5NMP1DGL7TH227418
TrimSE
Exterior ColorBlack
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$38,690
Days on Lot3

SE

Great Deal
$38,13535 mi

Dealer-reported mileage — not independently verified by OAV.

Hackettstown, NJ 07840

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Great Deal

Why: Listed at $38,135, comparable market range $38,619–$41,239, based on 16 comparable listings. Days on lot: 3 days (market average 117 days).

Manufacturer MSRPReference

$38,690

This vehicle $38,135 · $555 (1%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$38,135 · $484 below market low

Comparable range
$38,619 – $41,239
vs. market low
— $484 (1% below)
Comparable vehicles
16

Market Retail Price (MRP™)

$39,929

This vehicle $38,135 · $1,794 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,192

This vehicle $38,135 · $1,943 (5%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 1789 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$38,619 – $41,239
Regional Range$34,282 – $41,778

Towne Hyundai Of Hackettstown

Hackettstown, NJ

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from towne hyundai of hackettstown

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Hackettstown, NJ · On lot for 3 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $38,135 by towne hyundai of hackettstown in Hackettstown, NJ 07840. It has 35 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 16 comparable listings matched to this vehicle for its price verdict, the estimated market range is $38,619 to $41,239. The local market range in NJ is $38,619 to $41,239.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Hackettstown, NJ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Hackettstown, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP1DGL7TH227418 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in NJ

NJ Market Listings

1,451

Average Price

$42,510

Price Range

$21,385–$54,153

Avg Days on Lot

117

Based on all 1,451 2024-2028 Hyundai Santa Fe listings in the NJ market, the average asking price is $42,510. This listing at $38,135 is $4,375 below the broader NJ average (10% below the NJ average). This is a wider, all-trim comparison across NJ; OAV's price verdict above uses the closer comparable set. Comparable prices in NJ range from $21,385 to $54,153. Similar vehicles spend an average of 117 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in NJ

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)