Vehicle Details
2026 Hyundai Santa Fe
SE
Iowa City, IA 52246
Is this 2026 Hyundai Santa Fe SE a good deal?
OAV verdict: Fair Price
Why: Listed at $38,179, comparable market range $35,118–$38,764, based on 11 comparable listings. Days on lot: 129 days (market average 120 days).
Market price position
$38,179 · within market range
- Regional range
- $35,118 – $38,764
- vs. market
- $3,061 above low · $585 below high
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$36,941This vehicle $38,179 · $1,238 (3%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,203This vehicle $38,179 · $1,976 (5%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 17–70 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Billion Hyundai Of Iowa City
Iowa City, IA
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Request availability and out-the-door price
OAV will route your inquiry to Billion Hyundai Of Iowa City for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Jul 14, 2026Listed by a franchise dealer in Iowa City, IA · On lot for 129 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SE is listed at $38,179 by billion hyundai of iowa city in Iowa City, IA 52246. It has 5 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 1.6L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 11 similar vehicles in the Iowa City market, the estimated market range is $35,118 to $38,764. The local market range in IA is $35,118 to $38,764.
This vehicle has been on the lot for 129 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Iowa City, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Iowa City, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP1DG18TH118531 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in IA
Comparable Vehicles
782
Average Price
$42,214
Price Range
$26,556–$53,560
Avg Days on Lot
120
Based on 782 comparable 2024-2028 Hyundai Santa Fe listings in IA, the average asking price is $42,214. This listing at $38,179 is $4,035 below average (10% below market). Comparable prices in IA range from $26,556 to $53,560. Similar vehicles spend an average of 120 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in IA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SE — compare trims below)
2026 Hyundai Santa Fe
SE
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2026 Hyundai Santa Fe
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2026 Hyundai Santa Fe
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2026 Hyundai Santa Fe
SE
Dubuque, IA
2026 Hyundai Santa Fe
SE
Hiawatha, IA
2026 Hyundai Santa Fe
SE
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2026 Hyundai Santa Fe
SE
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2026 Hyundai Santa Fe
SE
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