2026 Hyundai Santa Fe SE
View this vehicle at genesis of columbia →Vehicle Details
SE
Columbia, SC 29203
Is this 2026 Hyundai Santa Fe SE a good deal?
OAV verdict: Fair Price
Why: Listed at $31,987, comparable market range $30,601–$36,119, based on 12 comparable listings. Listed 192 days · about typical for comparable local listings (typical ~75–195 days).
Market price position
$31,987 · within market range
- Comparable range
- $30,601 – $36,119
- vs. market
- $1,386 above low · $4,132 below high
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$33,360This vehicle $31,987 · $1,373 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,327This vehicle $31,987 · $1,340 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-17) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 17–84 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Genesis Of Columbia
Columbia, SC
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Sep 17, 2026Listed by a franchise dealer in Columbia, SC · On lot for 192 days · VIN verifiable at NHTSA
This used 2026 Hyundai Santa Fe SE is listed at $31,987 by genesis of columbia in Columbia, SC 29203. It has 4,210 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 12 comparable listings matched to this vehicle, the estimated market range is $30,601 to $36,119. The comparable range in SC is $30,601 to $36,119. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 192 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 17, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14GL9TH197435 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Hyundai Santa Fe Market in SC
SC Market Listings
869
Average Price
$41,634
Price Range
$34,219–$50,445
Avg Days on Lot
79
Based on all 869 2024-2027 Hyundai Santa Fe listings in the SC market, the average asking price is $41,634. This listing at $31,987 is $9,647 below the broader SC average (23% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $34,219 to $50,445. Similar vehicles spend an average of 79 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in SC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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