2027 Hyundai Santa Fe SE
Vehicle Details
SE
Winston-Salem, NC 27127
Is this 2027 Hyundai Santa Fe SE a good deal?
OAV verdict: Great Deal
Why: Listed at $35,281, comparable market range $35,330–$39,490, based on 12 comparable listings. Days on lot: 6 days (market average 81 days).
Manufacturer MSRPReference
$37,190This vehicle $35,281 · $1,909 (5%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$35,281 · $49 below market low
- Comparable range
- $35,330 – $39,490
- vs. market low
- — $49 (0% below)
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$37,410This vehicle $35,281 · $2,129 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
Comparable vehicles nationally recently sold in an estimated 11–65 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bob King Auto Group
Winston-Salem, NC
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Bob King Auto Group for current availability of this 2027 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2027 Hyundai Santa Fe
Listing updated: Aug 16, 2026Listed by a franchise dealer in Winston-Salem, NC · On lot for 6 days · VIN verifiable at NHTSA
This new 2027 Hyundai Santa Fe SE is listed at $35,281 by bob king auto group in Winston-Salem, NC 27127. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $35,330 to $39,490. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 6 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Winston-Salem, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Winston-Salem, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14GL8VH238852 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2027 Hyundai Santa Fe Market in NC
NC Market Listings
2,122
Average Price
$41,704
Price Range
$26,822–$441,580
Avg Days on Lot
81
Based on all 2,122 2025-2029 Hyundai Santa Fe listings in the NC market, the average asking price is $41,704. This listing at $35,281 is $6,423 below the broader NC average (15% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $26,822 to $441,580. Similar vehicles spend an average of 81 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in NC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)
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2025 Hyundai Santa Fe
SEL
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2025 Hyundai Santa Fe
SEL
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2025 Hyundai Santa Fe
SEL
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2025 Hyundai Santa Fe
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