Is the $32,828 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $32,828 is below the typical market range for this vehicle.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in WI spend an average of 95 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Janesville, WI 53546. VIN: 5NMP14GL8TH187804. Mileage: 7 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $34,500 to $37,237, based on 18 comparable listings matched to this vehicle.

2026 Hyundai Santa Fe SE for Sale in Janesville, WI

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5NMP14GL8TH187804

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$36,950

Days on Lot237

Great Deal

$32,8287 mi

Dealer-reported mileage — not independently verified by OAV.

Janesville, WI 53546

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Great Deal

Why: Listed at $32,828, comparable market range $34,500–$37,237, based on 18 comparable listings. Days on lot: 237 days (market average 95 days).

Manufacturer MSRPReference

$36,950

This vehicle $32,828 · $4,122 (11%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$32,828 · $1,672 below market low

Comparable range: $34,500 – $37,237
vs. market low: — $1,672 (5% below)
Comparable vehicles: 18

Market Retail Price (MRP™)

$35,869

This vehicle $32,828 · $3,041 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,026

This vehicle $32,828 · $3,198 (9%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–79 days.

Verify before inquiring

This listing has been available about 3.0x longer than comparable vehicles typically take to sell (cohort sells in 17–79 days; this one is at 237). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$34,500 – $37,237

Regional Range$34,500 – $39,965

Boucher Hyundai Of Janesville

Janesville, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from boucher hyundai of janesville →

Request availability and out-the-door price

OAV will route your inquiry to Boucher Hyundai Of Janesville for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Aug 15, 2026

Listed by a franchise dealer in Janesville, WI · On lot for 237 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $32,828 by boucher hyundai of janesville in Janesville, WI 53546. It has 7 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 18 comparable listings matched to this vehicle, the estimated market range is $34,500 to $37,237. The local market range in WI is $34,500 to $37,237. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 237 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Janesville, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Janesville, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14GL8TH187804 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in WI

WI Market Listings

1,093

Average Price

$42,962

Price Range

$23,998–$54,244

Avg Days on Lot

Based on all 1,093 2024-2028 Hyundai Santa Fe listings in the WI market, the average asking price is $42,962. This listing at $32,828 is $10,134 below the broader WI average (24% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $23,998 to $54,244. Similar vehicles spend an average of 95 days on dealer lots in this market.