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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Hyundai Santa Fe SE

2027 Hyundai Santa FeView this vehicle at mac haik auto group →

Vehicle Details

VIN5NMP14GL7VH240768
TrimSE
Exterior ColorSilver
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$37,190
Days on Lot14

SE

Fair Price
$37,1903 mi

Dealer-reported mileage — not independently verified by OAV.

Houston, TX 77024

Is this 2027 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $37,190, comparable market range $37,190–$41,539, based on 18 comparable listings. Listed 14 days · about typical for comparable local listings (typical ~15–30 days).

Manufacturer MSRPReference

$37,190

This vehicle $37,190 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$37,190 · within market range

Comparable range
$37,190 – $41,539
vs. market
$0 above low · $4,349 below high
Comparable vehicles
18

Market Retail Price (MRP™)

$39,365

This vehicle $37,190 · $2,175 (6%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$42,614

This vehicle $37,190 · $5,424 (13%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1162 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$37,190 – $41,539
Regional Range$37,190 – $41,539

Mac Haik Auto Group

Houston, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Fe

Listing updated: Aug 29, 2026

Listed by a franchise dealer in Houston, TX · On lot for 14 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Fe SE is listed at $37,190 by mac haik auto group in Houston, TX 77024. It has 3 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 18 comparable listings matched to this vehicle, the estimated market range is $37,190 to $41,539. The local market range in TX is $37,190 to $41,539. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 14 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Houston, TX suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14GL7VH240768 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Hyundai Santa Fe Market in TX

TX Market Listings

4,807

Average Price

$40,189

Price Range

$33,317–$49,640

Avg Days on Lot

94

Based on all 4,807 2025-2029 Hyundai Santa Fe listings in the TX market, the average asking price is $40,189. This listing at $37,190 is $2,999 below the broader TX average (7% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $33,317 to $49,640. Similar vehicles spend an average of 94 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in TX

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)