Is the $37,190 price on this 2027 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $37,190 is within the typical market range for this vehicle.

How long does a 2027 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in NC spend an average of 81 days on dealer lots.

Where is this 2027 Hyundai Santa Fe located?

This vehicle is listed in Fayetteville, NC 28314. VIN: 5NMP14GL4VH236127. Mileage: mileage not reported.

What is the fair market price range for this 2027 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $35,655 to $37,690, based on 20 comparable listings matched to this vehicle.

2027 Hyundai Santa Fe SE for Sale in Fayetteville, NC

No Photo Available

Vehicle Details

VIN5NMP14GL4VH236127

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$37,190

Days on Lot3

Fair Price

$37,190Mileage not verified

Fayetteville, NC 28314

Is this 2027 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $37,190, comparable market range $35,655–$37,690, based on 20 comparable listings. Days on lot: 3 days (market average 81 days).

Manufacturer MSRPReference

$37,190

This vehicle $37,190 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$37,190 · within market range

Comparable range: $35,655 – $37,690
vs. market: $1,535 above low · $500 below high
Comparable vehicles: 20

Market Retail Price (MRP™)

$36,673

This vehicle $37,190 · $517 (1%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–69 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$37,190 – $37,690

Regional Range$35,655 – $37,690

Lee Hyundai

Fayetteville, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lee hyundai →

Request availability and out-the-door price

OAV will route your inquiry to Lee Hyundai for current availability of this 2027 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Fe

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Fayetteville, NC · On lot for 3 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Fe SE is listed at $37,190 by lee hyundai in Fayetteville, NC 28314. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 20 comparable listings matched to this vehicle for its price verdict, the estimated market range is $35,655 to $37,690. The local market range in NC is $37,190 to $37,690.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fayetteville, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fayetteville, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14GL4VH236127 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Hyundai Santa Fe Market in NC

NC Market Listings

2,054

Average Price

$41,827

Price Range

$26,687–$57,040

Avg Days on Lot

Based on all 2,054 2025-2029 Hyundai Santa Fe listings in the NC market, the average asking price is $41,827. This listing at $37,190 is $4,637 below average (11% below market). Comparable prices in NC range from $26,687 to $57,040. Similar vehicles spend an average of 81 days on dealer lots in this market.