Is the $37,190 price on this 2027 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $37,190 is below the typical market range for this vehicle.

How long does a 2027 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in GA spend an average of 104 days on dealer lots.

Where is this 2027 Hyundai Santa Fe located?

This vehicle is listed in Buford, GA 30519. VIN: 5NMP14GL3VH239410. Mileage: mileage not reported.

What is the fair market price range for this 2027 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $37,250 to $40,138, based on 29 comparable listings matched to this vehicle.

2027 Hyundai Santa Fe SE for Sale in Buford, GA

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5NMP14GL3VH239410

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$37,190

Days on Lot3

Great Deal

$37,190Mileage not verified

Buford, GA 30519

Is this 2027 Hyundai Santa Fe SE a good deal?

OAV verdict: Great Deal

Why: Listed at $37,190, comparable market range $37,250–$40,138, based on 29 comparable listings. Days on lot: 3 days (market average 104 days).

Manufacturer MSRPReference

$37,190

This vehicle $37,190 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$37,190 · $60 below market low

Comparable range: $37,250 – $40,138
vs. market low: — $60 (0% below)
Comparable vehicles: 29

Market Retail Price (MRP™)

$38,694

This vehicle $37,190 · $1,504 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

Comparable vehicles nationally recently sold in an estimated 15–69 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$37,250 – $40,138

Autonation Hyundai Mall Of Georgia

Buford, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from autonation hyundai mall of georgia →

Request availability and out-the-door price

OAV will route your inquiry to Autonation Hyundai Mall Of Georgia for current availability of this 2027 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Fe

Listing updated: Aug 3, 2026

Listed by a franchise dealer in Buford, GA · On lot for 3 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Fe SE is listed at $37,190 by autonation hyundai mall of georgia in Buford, GA 30519. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 29 comparable listings matched to this vehicle, the estimated market range is $37,250 to $40,138. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Buford, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Buford, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14GL3VH239410 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Hyundai Santa Fe Market in GA

GA Market Listings

1,694

Average Price

$40,646

Price Range

$25,000–$54,384

Avg Days on Lot

104

Based on all 1,694 2025-2029 Hyundai Santa Fe listings in the GA market, the average asking price is $40,646. This listing at $37,190 is $3,456 below the broader GA average (9% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $25,000 to $54,384. Similar vehicles spend an average of 104 days on dealer lots in this market.