Is the $31,393 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $31,393 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in VA?

Based on 1,086 comparable listings in VA, the average asking price for a 2024-2028 Hyundai Santa Fe is $41,504, with prices ranging from $25,911 to $54,494.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in VA spend an average of 107 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Virginia Beach, VA 23452. VIN: 5NMP14G14TH118137. Mileage: 12 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $30,800 to $37,564, based on 36 comparable vehicles.

2026 Hyundai Santa Fe SE for Sale in Virginia Beach, VA

No Photo Available

Vehicle Details

VIN5NMP14G14TH118137

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,240

Days on Lot137

Fair Price

$31,393Mileage not verified

Virginia Beach, VA 23452

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $31,393, comparable market range $30,800–$37,564, based on 36 comparable listings. Days on lot: 137 days (market average 107 days).

Manufacturer MSRPPrimary

$38,240

This vehicle $31,393 · $6,847 (18%) below MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$31,393 · within market range

Regional range: $30,800 – $37,564
vs. market: $593 above low · $6,171 below high
Comparable vehicles: 36

Market Retail Price (MRP™)

$34,182

This vehicle $31,393 · $2,789 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,170

This vehicle $31,393 · $4,777 (13%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-29) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–89 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$30,800 – $37,564

Regional Range$30,800 – $42,044

Checkered Flag Hyundai

Virginia Beach, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from checkered flag hyundai →

Request availability and out-the-door price

OAV will route your inquiry to Checkered Flag Hyundai for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Virginia Beach, VA · On lot for 137 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $31,393 by checkered flag hyundai in Virginia Beach, VA 23452. It has 12 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 36 similar vehicles in the Virginia Beach market, the estimated market range is $30,800 to $37,564. The local market range in VA is $30,800 to $37,564.

This vehicle has been on the lot for 137 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Virginia Beach, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Virginia Beach, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14G14TH118137 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in VA

Comparable Vehicles

1,086

Average Price

$41,504

Price Range

$25,911–$54,494

Avg Days on Lot

107

Based on 1,086 comparable 2024-2028 Hyundai Santa Fe listings in VA, the average asking price is $41,504. This listing at $31,393 is $10,111 below average (24% below market). Comparable prices in VA range from $25,911 to $54,494. Similar vehicles spend an average of 107 days on dealer lots in this market.