Is the $31,585 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $31,585 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in OR?

Based on 3,067 comparable listings in OR, the average asking price for a 2024-2028 Hyundai Santa Fe is $42,608, with prices ranging from $23,991 to $54,935.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in OR spend an average of 111 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Medford, OR 97501. VIN: 5NMP14G14TH094731. Mileage: 6,789 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $31,073 to $35,477, based on 8 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMP14G14TH094731

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot3

2026 Hyundai Santa Fe

Unscored

$31,5856,789 mi

Medford, OR 97501

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Unscored

Why: Listed at $31,585, comparable market range $31,073–$35,477, based on 8 comparable listings. Days on lot: 3 days (market average 111 days).

Market price position

$31,585 · within market range

$31,073comparable$35,477

Regional range: $31,073 – $35,477
vs. market: $512 above low · $3,892 below high
Comparable vehicles: 8

Market Retail Price (MRP™)

$33,275

This vehicle $31,585 · $1,690 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$34,659

This vehicle $31,585 · $3,074 (9%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–70 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$31,073 – $35,477

Regional Range$31,073 – $35,477

Lithia Auto Stores

Medford, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lithia auto stores →

Request availability and out-the-door price

OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Medford, OR · On lot for 3 days · VIN verifiable at NHTSA

This used 2026 Hyundai Santa Fe SE is listed at $31,585 by lithia auto stores in Medford, OR 97501. It has 6,789 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 8 similar vehicles in the Medford market, the estimated market range is $31,073 to $35,477. The local market range in OR is $31,073 to $35,477.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14G14TH094731 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in OR

Comparable Vehicles

3,067

Average Price

$42,608

Price Range

$23,991–$54,935

Avg Days on Lot

111

Based on 3,067 comparable 2024-2028 Hyundai Santa Fe listings in OR, the average asking price is $42,608. This listing at $31,585 is $11,023 below average (26% below market). Comparable prices in OR range from $23,991 to $54,935. Similar vehicles spend an average of 111 days on dealer lots in this market.