Vehicle Details
2026 Hyundai Tucson
SEL
Medford, OR 97501
Is this 2026 Hyundai Tucson SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $35,395, comparable market range $29,060–$43,779, based on 324 comparable listings. Days on lot: 81 days (market average 82 days).
Market price position
$35,395 · within market range
- Regional range
- $29,060 – $43,779
- vs. market
- $6,335 above low · $8,384 below high
- Comparable vehicles
- 324
Market Retail Price (MRP™)
$36,420This vehicle $35,395 · $1,025 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,624This vehicle $35,395 · $1,771 (5%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-22) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 13–73 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Lithia Auto Stores
Medford, OR
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Hyundai Tucson SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Tucson
Listing updated: Jul 22, 2026Listed by a franchise dealer in Medford, OR · On lot for 81 days · VIN verifiable at NHTSA
This new 2026 Hyundai Tucson SEL is listed at $35,395 by lithia auto stores in Medford, OR 97501. It has 15 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 324 similar vehicles in the Medford market, the estimated market range is $29,060 to $43,779. The local market range in OR is $29,060 to $43,779.
This vehicle has been on the lot for 81 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Tucson against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMJBCDE1TH732468 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Tucson Market in OR
Comparable Vehicles
2,395
Average Price
$34,456
Price Range
$18,404–$51,864
Avg Days on Lot
82
Based on 2,395 comparable 2024-2028 Hyundai Tucson listings in OR, the average asking price is $34,456. This listing at $35,395 is $939 above average (3% above market). Comparable prices in OR range from $18,404 to $51,864. Similar vehicles spend an average of 82 days on dealer lots in this market.
Similar Hyundai Tucson Listings in OR
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)
2025 Hyundai Tucson
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