2023 Lincoln Navigator Reserve L
View this vehicle at pierson ford lincoln inc. →Vehicle Details
Reserve L
Aberdeen, SD 57401
Is this 2023 Lincoln Navigator Reserve L a good deal?
OAV verdict: Overpriced
Why: Listed at $64,657, comparable market range $40,995–$58,844, based on 14 comparable listings.
Market context (not a verdict input): Listed 14 days.
Market price position
$64,657 · $5,813 above market high
- Comparable range
- $40,995 – $58,844
- vs. market high
- + $5,813 (10% above)
- Comparable vehicles
- 14
Market Retail Price (MRP™)
$49,920This vehicle $64,657 · $14,737 (30%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$60,555This vehicle $64,657 · $4,102 (7%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–67 days.
Pierson Ford Lincoln Inc.
Aberdeen, SD
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Request availability and out-the-door price
OAV will route your inquiry to Pierson Ford Lincoln Inc. for current availability of this 2023 Lincoln Navigator Reserve L and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Lincoln Navigator
Listing updated: Sep 24, 2026Listed by a franchise dealer in Aberdeen, SD · On lot for 14 days · VIN verifiable at NHTSA
This used 2023 Lincoln Navigator Reserve L is listed at $64,657 by pierson ford lincoln inc. in Aberdeen, SD 57401. It has 26,335 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Overpriced — priced above the supported comparable range. Based on 14 comparable listings matched to this vehicle, the estimated market range is $40,995 to $58,844. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 14 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 24, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Aberdeen, SD suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Lincoln Navigator against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Aberdeen, SD, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LMJJ3LG3PEL07955 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Lincoln Navigator Market in SD
SD Market Listings
15
Average Price
$56,348
Price Range
$38,431–$94,390
Avg Days on Lot
75
Based on all 15 2021-2025 Lincoln Navigator listings in the SD market, the average asking price is $56,348. This listing at $64,657 is $8,309 above the broader SD average (15% above the SD average). This is a wider, all-trim comparison across SD; OAV's price verdict above uses the closer comparable set. Comparable prices in SD range from $38,431 to $94,390. Similar vehicles spend an average of 75 days on dealer lots in this market.
Similar Lincoln Navigator Listings in SD
7 similar listings shown (closest matches by model year and mileage) (subject trim: Reserve L — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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