Vehicle Details
2027 Lincoln Navigator
Black Label
Atlanta, GA 30328
Is this 2027 Lincoln Navigator Black Label a good deal?
OAV verdict: Unscored
Why: Listed at $126,090, comparable market range $124,635–$127,140, based on 5 comparable listings. Days on lot: 5 days (market average 80 days).
Market price position
$126,090 · within market range
- Regional range
- $124,635 – $127,140
- vs. market
- $1,455 above low · $1,050 below high
- Comparable vehicles
- 5
Market Retail Price (MRP™)
$125,888This vehicle $126,090 · $202 (0%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$107,708This vehicle $126,090 · $18,382 (17%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 2–23 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Asbury Automotive
Atlanta, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Asbury Automotive for current availability of this 2027 Lincoln Navigator Black Label and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2027 Lincoln Navigator
Listing updated: Jul 15, 2026Listed by a franchise dealer in Atlanta, GA · On lot for 5 days · VIN verifiable at NHTSA
This new 2027 Lincoln Navigator Black Label is listed at $126,090 by asbury automotive in Atlanta, GA 30328. The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Atlanta market, the estimated market range is $124,635 to $127,140. The local market range in GA is $124,635 to $127,140.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2027 Lincoln Navigator against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LMJJ2TGXVEL03828 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2027 Lincoln Navigator Market in GA
Comparable Vehicles
879
Average Price
$105,552
Price Range
$75,910–$144,075
Avg Days on Lot
80
Based on 879 comparable 2025-2029 Lincoln Navigator listings in GA, the average asking price is $105,552. This listing at $126,090 is $20,538 above average (19% above market). Comparable prices in GA range from $75,910 to $144,075. Similar vehicles spend an average of 80 days on dealer lots in this market.
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