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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Lincoln Aviator Black Label

2027 Lincoln AviatorView this vehicle at herb chambers lincoln of westborough →

Vehicle Details

VIN5LM5J9XC0VGL02094
TrimBlack Label
Exterior ColorBlack
Drivetrain4WD
Engine3.0L V6
TransmissionAutomatic
Fuel TypePremium Unleaded
Inventory Typenew
MSRP$91,055
Days on Lot17

Black Label

Fair Price
$91,5541 mi

Dealer-reported mileage — not independently verified by OAV.

Westborough, MA 01581

Is this 2027 Lincoln Aviator Black Label a good deal?

OAV verdict: Fair Price

Why: Listed at $91,554, comparable market range $92,504–$99,754, based on 11 comparable listings. Listed 17 days.

Manufacturer MSRPReference

$91,055

This vehicle $91,554 · $499 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$91,554 · near the low end of the range

Comparable range
$92,504 – $99,754
vs. market low
near the low end of the range
Comparable vehicles
11

Market Retail Price (MRP™)

$96,129

This vehicle $91,554 · $4,575 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$69,289

This vehicle $91,554 · $22,265 (32%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
High Demand

Comparable vehicles nationally recently sold in an estimated 117 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$92,504 – $99,754
Regional Range$92,504 – $99,754

Herb Chambers Lincoln Of Westborough

Westborough, MA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Lincoln Aviator

Listing updated: Aug 30, 2026

Listed by a franchise dealer in Westborough, MA · On lot for 17 days · VIN verifiable at NHTSA

This new 2027 Lincoln Aviator Black Label is listed at $91,554 by herb chambers lincoln of westborough in Westborough, MA 01581. It has 1 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 3.0L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 11 comparable listings matched to this vehicle, the estimated market range is $92,504 to $99,754. The local market range in MA is $92,504 to $99,754. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 17 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Westborough, MA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2027 Lincoln Aviator against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Westborough, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LM5J9XC0VGL02094 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Lincoln Aviator Market in MA

MA Market Listings

144

Average Price

$66,433

Price Range

$59,584–$84,857

Avg Days on Lot

60

Based on all 144 2025-2029 Lincoln Aviator listings in the MA market, the average asking price is $66,433. This listing at $91,554 is $25,121 above the broader MA average (38% above the MA average). This is a wider, all-trim comparison across MA; OAV's price verdict above uses the closer comparable set. Comparable prices in MA range from $59,584 to $84,857. Similar vehicles spend an average of 60 days on dealer lots in this market.

Similar Lincoln Aviator Listings in MA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Black Label — compare trims below)