Is the $28,845 price on this 2020 Lincoln Aviator a good deal?

OAV rates this as Fair Price because the asking price of $28,845 is within the typical market range for this vehicle.

How long does a 2020 Lincoln Aviator typically stay on dealer lots?

Comparable Lincoln Aviator listings in WI spend an average of 95 days on dealer lots.

Where is this 2020 Lincoln Aviator located?

This vehicle is listed in Madison, WI 53713. VIN: 5LM5J7XC2LGL20601. Mileage: 75,771 miles.

2020 Lincoln Aviator Reserve for Sale in Madison, WI

No Photo Available

Vehicle Details

VIN5LM5J7XC2LGL20601

TrimReserve

Exterior ColorSilver

Drivetrain4WD

Engine3.0L V6

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typeused

Days on Lot12

Reserve

Unscored

$28,84575,771 mi

Madison, WI 53713

Is this 2020 Lincoln Aviator Reserve a good deal?

OAV verdict: Unscored

Why: Listed at $28,845, comparable market range $23,502–$29,036, based on 7 comparable listings. Days on lot: 12 days (market average 95 days).

Market price position

$28,845 · within market range

Comparable range: $23,502 – $29,036
vs. market: $5,343 above low · $191 below high
Comparable vehicles: 7

Market Retail Price (MRP™)

$26,269

This vehicle $28,845 · $2,576 (10%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$28,859

This vehicle $28,845 · $14 (0%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–51 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$23,502 – $29,036

Regional Range$19,150 – $33,998

Kayser Lincoln

Madison, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from kayser lincoln →

Request availability and out-the-door price

OAV will route your inquiry to Kayser Lincoln for current availability of this 2020 Lincoln Aviator Reserve and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2020 Lincoln Aviator

Listing updated: Jul 30, 2026

Listed by a franchise dealer in Madison, WI · On lot for 12 days · VIN verifiable at NHTSA

This used 2020 Lincoln Aviator Reserve is listed at $28,845 by kayser lincoln in Madison, WI 53713. It has 75,771 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 3.0L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 comparable listings matched to this vehicle for its price verdict, the estimated market range is $23,502 to $29,036. The local market range in WI is $23,502 to $29,036.

This vehicle has been on the lot for 12 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2020 Lincoln Aviator against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LM5J7XC2LGL20601 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Lincoln Aviator Market in WI

WI Market Listings

Average Price

$32,172

Price Range

$19,150–$49,345

Avg Days on Lot

Based on all 40 2018-2022 Lincoln Aviator listings in the WI market, the average asking price is $32,172. This listing at $28,845 is $3,327 below average (10% below market). Comparable prices in WI range from $19,150 to $49,345. Similar vehicles spend an average of 95 days on dealer lots in this market.