Vehicle Details
2023 Lincoln Aviator
Reserve
Granbury, TX 76049
Is this 2023 Lincoln Aviator Reserve a good deal?
OAV verdict: Great Deal
Why: Listed at $36,882, comparable market range $38,224–$45,220, based on 11 comparable listings. Days on lot: 33 days (market average 64 days).
Market price position
$36,882 · $1,342 below market low
- Regional range
- $38,224 – $45,220
- vs. market low
- — $1,342 (4% below)
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$41,722This vehicle $36,882 · $4,840 (12%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,297This vehicle $36,882 · $3,415 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 16–62 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Shottenkirk Toyota Of Granbury
Granbury, TX
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Shottenkirk Toyota Of Granbury for current availability of this 2023 Lincoln Aviator Reserve and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Lincoln Aviator
Listing updated: Jul 14, 2026Listed by a franchise dealer in Granbury, TX · On lot for 33 days · VIN verifiable at NHTSA
This used 2023 Lincoln Aviator Reserve is listed at $36,882 by shottenkirk toyota of granbury in Granbury, TX 76049. It has 67,135 miles on the odometer. The exterior color is White. It features a RWD drivetrain with a 3.0L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 similar vehicles in the Granbury market, the estimated market range is $38,224 to $45,220.
This vehicle has been on the lot for 33 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Granbury, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Lincoln Aviator against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Granbury, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LM5J7WC7PGL10475 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Lincoln Aviator Market in TX
Comparable Vehicles
1,003
Average Price
$46,385
Price Range
$19,217–$86,655
Avg Days on Lot
64
Based on 1,003 comparable 2021-2025 Lincoln Aviator listings in TX, the average asking price is $46,385. This listing at $36,882 is $9,503 below average (20% below market). Comparable prices in TX range from $19,217 to $86,655. Similar vehicles spend an average of 64 days on dealer lots in this market.
Similar Lincoln Aviator Listings in TX
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Reserve — compare trims below)
2021 Lincoln Aviator
Reserve
Conroe, TX
2022 Lincoln Aviator
Reserve
Spring, TX
2022 Lincoln Aviator
Reserve
Carrollton, TX
2023 Lincoln Aviator
Reserve
Corpus Christi, TX
2023 Lincoln Aviator
Livery
San Antonio, TX
2021 Lincoln Aviator
Base
Houston, TX
2021 Lincoln Aviator
Base
Lubbock, TX
2021 Lincoln Aviator
Base
Houston, TX