Is the $65,814 price on this 2026 Lincoln Aviator a good deal?

OAV rates this as a Great Deal because the asking price of $65,814 is below the typical market range for this vehicle.

How long does a 2026 Lincoln Aviator typically stay on dealer lots?

Comparable Lincoln Aviator listings in MS spend an average of 38 days on dealer lots.

Where is this 2026 Lincoln Aviator located?

This vehicle is listed in Brandon, MS 39042. VIN: 5LM5J7WC5TGL24076. Mileage: mileage not reported.

What is the fair market price range for this 2026 Lincoln Aviator?

OAV's Price-to-Market analysis estimates the fair market range is $66,534 to $75,892, based on 16 comparable listings matched to this vehicle.

2026 Lincoln Aviator Reserve for Sale in Brandon, MS

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Vehicle Details

VIN5LM5J7WC5TGL24076

TrimReserve

Exterior ColorBlack

DrivetrainRWD

Engine3.0L V6

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$73,765

Days on Lot10

Reserve

Great Deal

$65,814Mileage not verified

Brandon, MS 39042

Is this 2026 Lincoln Aviator Reserve a good deal?

OAV verdict: Great Deal

Why: Listed at $65,814, comparable market range $66,534–$75,892, based on 16 comparable listings. Days on lot: 10 days (market average 38 days).

Manufacturer MSRPReference

$73,765

This vehicle $65,814 · $7,951 (11%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$65,814 · $720 below market low

Comparable range: $66,534 – $75,892
vs. market low: — $720 (1% below)
Comparable vehicles: 16

Market Retail Price (MRP™)

$71,213

This vehicle $65,814 · $5,399 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$73,519

This vehicle $65,814 · $7,705 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window

High Demand

Comparable vehicles nationally recently sold in an estimated 4–41 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$66,534 – $75,892

Regional Range$66,534 – $75,892

Gray-Daniels Automotive Family

Brandon, MS

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Gray-Daniels Automotive Family for current availability of this 2026 Lincoln Aviator Reserve and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Lincoln Aviator

Listing updated: Aug 1, 2026

Listed by a franchise dealer in Brandon, MS · On lot for 10 days · VIN verifiable at NHTSA

This new 2026 Lincoln Aviator Reserve is listed at $65,814 by gray-daniels automotive family in Brandon, MS 39042. The exterior color is Black. It features a RWD drivetrain with a 3.0L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 16 comparable listings matched to this vehicle, the estimated market range is $66,534 to $75,892. The local market range in MS is $66,534 to $75,892. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 10 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brandon, MS suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Lincoln Aviator against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brandon, MS, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LM5J7WC5TGL24076 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Lincoln Aviator Market in MS

MS Market Listings

Average Price

$64,242

Price Range

$43,956–$90,570

Avg Days on Lot

Based on all 53 2024-2028 Lincoln Aviator listings in the MS market, the average asking price is $64,242. This listing at $65,814 is $1,572 above the broader MS average (2% above the MS average). This is a wider, all-trim comparison across MS; OAV's price verdict above uses the closer comparable set. Comparable prices in MS range from $43,956 to $90,570. Similar vehicles spend an average of 38 days on dealer lots in this market.