Is the $27,400 price on this 2023 Honda Ridgeline a good deal?

OAV rates this as Fair Price because the asking price of $27,400 is within the typical market range for this vehicle.

What is the average price for a 2023 Honda Ridgeline in IA?

Based on 191 comparable listings in IA, the average asking price for a 2021-2025 Honda Ridgeline is $34,100, with prices ranging from $21,421 to $41,059.

How long does a 2023 Honda Ridgeline typically stay on dealer lots?

Comparable Honda Ridgeline listings in IA spend an average of 46 days on dealer lots.

Where is this 2023 Honda Ridgeline located?

This vehicle is listed in Des Moines, IA 50325. VIN: 5FPYK3F70PB001509. Mileage: 103,991 miles.

What is the fair market price range for this 2023 Honda Ridgeline?

OAV's Price-to-Market analysis estimates the fair market range is $26,291 to $37,347, based on 10 comparable vehicles.

No Photo Available

Vehicle Details

VIN5FPYK3F70PB001509

TrimRTL-E

Exterior ColorGray

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot153

2023 Honda Ridgeline

RTL-E

Fair Price

$27,400103,991 mi

Des Moines, IA 50325

Is this 2023 Honda Ridgeline RTL-E a good deal?

OAV verdict: Fair Price

Why: Listed at $27,400, comparable market range $26,291–$37,347, based on 10 comparable listings. Days on lot: 153 days (market average 46 days).

Market price position

$27,400 · within market range

$26,291comparable$37,347

Regional range: $26,291 – $37,347
vs. market: $1,109 above low · $9,947 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$31,819

This vehicle $27,400 · $4,419 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$29,014

This vehicle $27,400 · $1,614 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–55 days.

Verify before inquiring

This listing has been on market about 2.8x longer than typical for similar vehicles (cohort sells in 15–55 days; this one is at 153). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$26,291 – $37,347

Willis Automotive

Des Moines, IA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from willis automotive →

Request availability and out-the-door price

OAV will route your inquiry to Willis Automotive for current availability of this 2023 Honda Ridgeline RTL-E and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Honda Ridgeline

Listing updated: Jul 18, 2026

Listed by a franchise dealer in Des Moines, IA · On lot for 153 days · VIN verifiable at NHTSA

This used 2023 Honda Ridgeline RTL-E is listed at $27,400 by willis automotive in Des Moines, IA 50325. It has 103,991 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 similar vehicles in the Des Moines market, the estimated market range is $26,291 to $37,347.

This vehicle has been on the lot for 153 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Des Moines, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Honda Ridgeline against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Des Moines, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5FPYK3F70PB001509 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Honda Ridgeline Market in IA

Comparable Vehicles

191

Average Price

$34,100

Price Range

$21,421–$41,059

Avg Days on Lot

Based on 191 comparable 2021-2025 Honda Ridgeline listings in IA, the average asking price is $34,100. This listing at $27,400 is $6,700 below average (20% below market). Comparable prices in IA range from $21,421 to $41,059. Similar vehicles spend an average of 46 days on dealer lots in this market.