Is the $31,998 price on this 2023 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $31,998 is within the typical market range for this vehicle.

How long does a 2023 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in FL spend an average of 47 days on dealer lots.

Where is this 2023 Toyota RAV4 located?

This vehicle is listed in Hollywood, FL 33026. VIN: 4T3LWRFVXPU098933. Mileage: 15,748 miles.

What is the fair market price range for this 2023 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $11,980 to $35,927, based on 146 comparable listings matched to this vehicle.

2023 Toyota RAV4 LE for Sale in Hollywood, FL

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Vehicle Details

VIN4T3LWRFVXPU098933

TrimLE

Exterior ColorRed

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot307

Fair Price

$31,99815,748 mi

Hollywood, FL 33026

Is this 2023 Toyota RAV4 LE a good deal?

OAV verdict: Fair Price

Why: Listed at $31,998, comparable market range $11,980–$35,927, based on 146 comparable listings. Days on lot: 307 days (market average 47 days).

Market price position

$31,998 · within market range

Comparable range: $11,980 – $35,927
vs. market: $20,018 above low · $3,929 below high
Comparable vehicles: 146

Market Retail Price (MRP™)

$23,954

This vehicle $31,998 · $8,044 (34%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$29,540

This vehicle $31,998 · $2,458 (8%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-11) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 11–38 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 8.1x longer than comparable vehicles typically take to sell (cohort sells in 11–38 days; this one is at 307). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$11,980 – $35,927

Car Club Usa

Hollywood, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Car Club Usa for current availability of this 2023 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota RAV4

Listing updated: Aug 11, 2026

Listed by an independent dealer in Hollywood, FL · On lot for 307 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 LE is listed at $31,998 by car club usa in Hollywood, FL 33026. It has 15,748 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 146 comparable listings matched to this vehicle, the estimated market range is $11,980 to $35,927. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 307 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Hollywood, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Hollywood, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4T3LWRFVXPU098933 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in FL

FL Market Listings

2,270

Average Price

$30,937

Price Range

$1,278–$51,794

Avg Days on Lot

Based on all 2,270 2021-2025 Toyota RAV4 listings in the FL market, the average asking price is $30,937. This listing at $31,998 is $1,061 above the broader FL average (3% above the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $1,278 to $51,794. Similar vehicles spend an average of 47 days on dealer lots in this market.