2023 Toyota RAV4 XSE
View this vehicle at j. o. williams motors →Vehicle Details
XSE
Gladewater, TX 75647
Is this 2023 Toyota RAV4 XSE a good deal?
OAV verdict: Fair Price
Why: Listed at $38,100, comparable market range $24,820–$42,590, based on 49 comparable listings.
Market context (not a verdict input): Listed 91 days · longer than most comparable local listings (typical ~15–45 days).
Market price position
$38,100 · within market range
- Comparable range
- $24,820 – $42,590
- vs. market
- $13,280 above low · $4,490 below high
- Comparable vehicles
- 49
Market Retail Price (MRP™)
$33,705This vehicle $38,100 · $4,395 (13%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$38,200This vehicle $38,100 · $100 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 13–47 days).
What does Demand-Verified mean?
J. O. Williams Motors
Gladewater, TX
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OAV will route your inquiry to J. O. Williams Motors for current availability of this 2023 Toyota RAV4 XSE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Sep 26, 2026Listed by a franchise dealer in Gladewater, TX · On lot for 91 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XSE is listed at $38,100 by j. o. williams motors in Gladewater, TX 75647. It has 39,894 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 49 comparable listings matched to this vehicle, the estimated market range is $24,820 to $42,590. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 91 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 26, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Gladewater, TX suvs market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Gladewater, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4T3E6RFV5PU132883 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Toyota RAV4 Market in TX
TX Market Listings
2,599
Average Price
$31,120
Price Range
$25,236–$37,724
Avg Days on Lot
68
Based on all 2,599 2021-2025 Toyota RAV4 listings in the TX market, the average asking price is $31,120. This listing at $38,100 is $6,980 above the broader TX average (22% above the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $25,236 to $37,724. Similar vehicles spend an average of 68 days on dealer lots in this market.
Similar Toyota RAV4 Listings in TX
8 similar listings shown (closest matches by model year and mileage) (subject trim: XSE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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