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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota RAV4 Limited

2023 Toyota RAV4View this vehicle at prestman auto →

Vehicle Details

VIN4T3D6RFV5PU124522
TrimLimited
Exterior ColorWhite
Drivetrain4WD
Engine2.5L I4
TransmissionCVT
Fuel TypeUnleaded
Inventory Typeused
Days on Lot10

Limited

Great Deal
$28,98949,495 mi

South Salt Lake, UT 84115

Is this 2023 Toyota RAV4 Limited a good deal?

OAV verdict: Great Deal

Why: Listed at $28,989, comparable market range $29,990–$43,998, based on 24 comparable listings. Listed 10 days · about typical for comparable local listings (typical ~15–45 days).

Market price position

$28,989 · $1,001 below market low

Comparable range
$29,990 – $43,998
vs. market low
— $1,001 (3% below)
Comparable vehicles
24

Market Retail Price (MRP™)

$36,994

This vehicle $28,989 · $8,005 (22%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,679

This vehicle $28,989 · $7,690 (21%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-12) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1245 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$29,990 – $43,998

Prestman Auto

South Salt Lake, UT

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota RAV4

Listing updated: Sep 12, 2026

Listed by an independent dealer in South Salt Lake, UT · On lot for 10 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 Limited is listed at $28,989 by prestman auto in South Salt Lake, UT 84115. It has 49,495 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the supported comparable range. Based on 24 comparable listings matched to this vehicle, the estimated market range is $29,990 to $43,998. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 10 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 12, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader South Salt Lake, UT suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in South Salt Lake, UT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4T3D6RFV5PU124522 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota RAV4 Market in UT

UT Market Listings

334

Average Price

$32,036

Price Range

$24,941–$39,991

Avg Days on Lot

58

Based on all 334 2021-2025 Toyota RAV4 listings in the UT market, the average asking price is $32,036. This listing at $28,989 is $3,047 below the broader UT average (10% below the UT average). This is a wider, all-trim comparison across UT; OAV's price verdict above uses the closer comparable set. Comparable prices in UT range from $24,941 to $39,991. Similar vehicles spend an average of 58 days on dealer lots in this market.

Similar Toyota RAV4 Listings in UT

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Limited — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.