Is the $40,487 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as a Great Deal because the asking price of $40,487 is below the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 in IL?

Based on 2,014 comparable listings in IL, the average asking price for a 2024-2028 Toyota RAV4 is $40,272, with prices ranging from $24,977 to $55,590.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in IL spend an average of 24 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Naperville, IL 60540. VIN: 4T36CRAV0TU001309. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $40,766 to $44,501, based on 27 comparable vehicles.

No Photo Available

Vehicle Details

VIN4T36CRAV0TU001309

TrimXLE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,074

Days on Lot3

2026 Toyota RAV4

XLE

Great Deal

$40,487Mileage not verified

Naperville, IL 60540

Is this 2026 Toyota RAV4 XLE a good deal?

OAV verdict: Great Deal

Why: Listed at $40,487, comparable market range $40,766–$44,501, based on 27 comparable listings. Days on lot: 3 days (market average 24 days).

Manufacturer MSRPPrimary

$40,074

This vehicle $40,487 · $413 (1%) above MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$40,487 · $279 below market low

$40,766comparable$44,501

Regional range: $40,766 – $44,501
vs. market low: — $279 (1% below)
Comparable vehicles: 27

Market Retail Price (MRP™)

$42,634

This vehicle $40,487 · $2,147 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,459

This vehicle $40,487 · $972 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

High Demand

Similar vehicles recently sold in an estimated 6–21 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$40,766 – $44,501

Regional Range$37,780 – $46,615

Toyota Of Naperville

Naperville, IL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from toyota of naperville →

Request availability and out-the-door price

OAV will route your inquiry to Toyota Of Naperville for current availability of this 2026 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Naperville, IL · On lot for 3 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 XLE is listed at $40,487 by toyota of naperville in Naperville, IL 60540. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 27 similar vehicles in the Naperville market, the estimated market range is $40,766 to $44,501. The local market range in IL is $40,766 to $44,501.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Naperville, IL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Naperville, IL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4T36CRAV0TU001309 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in IL

Comparable Vehicles

2,014

Average Price

$40,272

Price Range

$24,977–$55,590

Avg Days on Lot

Based on 2,014 comparable 2024-2028 Toyota RAV4 listings in IL, the average asking price is $40,272. This listing at $40,487 is $215 above average (1% above market). Comparable prices in IL range from $24,977 to $55,590. Similar vehicles spend an average of 24 days on dealer lots in this market.